In 2008 Sitra set out to build a strategic design capability. The innovation challenge at the core of its mission required the ability to design and deliver integrated solutions. Since its inception the team at Sitra has been pioneering the notion of design applied to shape the public sector.
For the past four years we've been working to develop experimental projects, as well as research, reflect upon, and articulate the practice of strategic design. In that time "strategic design" has gone from being obscure to resonating with many. Today I am writing this letter to explain why Helsinki Design Lab will close in June and what you can expect from us in the meantime.
Since its inception in 1967, Sitra has been evolving. Within the latest transition, design at Sitra is shifting from a strategic to a service role. The current members of the design team (Bryan, Justin, and myself) are committed to strategic design and will therefore pursue this interest beyond Sitra. In the spring Sitra will hire for a new role to grow service design within the organization.
One of the first things we did in building HDL in 2008 was to dig into the archives from the sixties to be inspired by the legacy of the Industrial, Environmental and Product Design conference that Sitra sponsored (HDL 1968). During the next seven months we will be converting this site into an archive of the most recent phase of HDL. The archive will be legible, free, and open.
Our intention is that the work and experience of Helsinki Design Lab be useful not just for the next phase of design at Sitra, but for the community as well—that’s you. Our model for the HDL archives will be a seed bank. We hope that you are able to take the seeds of our work forward to find new contexts and new uses.
The first thing we will do is compile our case study research from Helsinki Design Lab 2012 into a forthcoming publication on stewardship. Our tentative publication date is May 2013.
Second, we will be hosting a public event in Helsinki on June 10th, 2013. This is a true experiment, as we’ve always done smaller gatherings. If you are interested in joining us this summer please add your name to this list so that we can be in touch as plans develop. The event will be free to attend, but you’ll have to cover your own expenses.
Our objective is to provide a platform for the strategic design community to share experiences, and we’re particularly interested in design as a driver for innovation in the public sector. We will focus on three specific audiences:
- Educators: how do we educate strategic designers?
- Practitioners: how do we increase the supply of practices capable of providing strategic design services?
- Commissioners: how can governments and foundations commission strategic design?
These themes are drawn from the questions and inquiries we have fielded over the years. During April and May of this year we intend to be on the road, meeting with you, giving public talks, hosting workshops, and making ourselves available to share the work of HDL. If you are interested in hosting us, please send a note here. Our resources are limited, but we will use your feedback to craft our itinerary.
We are also interested in the questions that you may have about HDL, our projects, and/or strategic design. If we get a critical mass of questions, we'll construct an extended FAQ. Your contributions are essential for this. Please visit this page to leave your feedback.
From July 1, 2013 the HDL website will go into hibernation mode. All of the content will remain available but weeknotes will cease and there will not be anyone responding to emails.
Undoubtedly this will be a surprise to some, but rest assured that the team is as committed as ever and we're looking forward to a very busy next few months. To some, closing may be interpreted as failure, but to us it's the realization that HDL has accomplished what it set out to do: to demonstrate that design can play a valuable part of strategic decision making, to grow a community around this practice, and to advance the discourse. As all good undertakings come to an end, they invariably make room for newer and better things. The next steps we all take together.