A quick post for a quick week. We were strewn about again. Marco was in London presenting at the European Future Energy Forum and Justin and I were in Boston charretting on Low2No.
It's always nice to hear other people's thoughts about our work, which is why I enjoyed Thomas Lockwood's post at the Fast Company Design blog reflecting on his time at HDL Global 2010. Thomas runs DMI, whose annual Design Management Conference starts today.
Boston is as gray as Helsinki this time of year. The lack of dissonance between their skies is actually more odd to adjust to than if both cities were distinct.
Speaking of weather, the results from last week's photo shoot are back and they look stellar. Here's a sneak peek:
This week we particularly enjoyed an 'op-chart' in the New York Times depicting strategic changes to a high school lunch line that resulted in healthier eating habits. Here's the key line from an article in another paper:
How much... would a school need to cut its prices for apples, oranges and bananas to increase sales by 5 percent over a year?
Brian Wansink was called in to play detective. But... soon discovered he had been hired to answer the wrong question. Price wasn't the problem. It was the presentation.
By making small tweaks such as changing the order that food items are presented in, offering more descriptive names, and changing the containers that food is kept in, Wansink and his team were able to effect positive change in the diet of those who used their test cafeteria. The interactive illustration in the Times is great, check it out.