All posts by Bryan Boyer
Marco declares, "winter is officially over." Mind you, this does not mean that spring has sprung, but we are expecting a week of consistently positive temperatures. Small steps.
Last week this pile was snow. By the end of this week it will be slush. Yuck.
A solid heads-down week here on the home front with no travel and no major events. Just a lot of good conversations in between dispatching work across the slate of ongoing projects.
Dan and I were working on internal stuff including Sitra's portfolio management, language habits, systems, and spaces. This sounds like a lot because it is a lot. The organization has committed itself to what amounts to a rather significant transition in a short span of time and many of us across Sitra are contributing to various parts of this.
Coordination is not an issue so much as continuity. When working in different teams with disjointed schedules and at least two languages in the mix, keeping continuity through the work—and through its full duration—is the challenge.
Although we have a good store of experience in house, bits and pieces of this specific transition make it unique, something that none of us know immediately how to handle. I might even say that having to make it up as we go along has been a positive experience. As it often is!
Tuula, Jukka, and Dan hashing out the hockey cards. More on this when it's ripe for sharing.
Here in Helsinki one of the local issues is a proposal by the City that the Guggenheim be invited to build a franchise in town, at the expense of the tax payers. It's an odd proposal that has been handled in a less than open manner. A recent article in Domus has done a good job of unpicking some of the issues.
Speaking of unpicking, Rosanne Haggerty, a friend of HDL, and her organization Common Ground were profiled in recently in the Wall Street Journal Magazine. If you're not familiar with the work that Common Ground does with the homeless communities in NYC and elsewhere in the US, this article is a great introduction. You might guess from this quotation why we appreciate Rosanne's unique approach to ending homelessness: "All our problems are interconnected. Nothing’s tidy." Well put.
We ended the week by hosting a visit from the Finnish Design Management Association (FDMA), Finnish Design Business Association, and some Aalto University researchers. The latter two shared a bit of their research into the ROI of design. At the core, this effort is a tried and true way to scrape together a bit of evidence that assists designers, consultants, and managers gain the respect of the business community who are still sometimes more used to thinking of design as window dressing. The work that FDMA are doing is a local study of the perceived return on investment of design for products and services.
As we are wont to do, the boundaries of the question expanded as the group discussed what purpose the evidence is intended to serve. In a simple way, evidence is really a shortcut to trust. If that's the case, numerical evidence becomes a token that some professional cultures use to build confidence and trust. Others (like most fields of design) respond better to narratives.
Part of the group felt strongly that solid numbers are a prerequisite for design to gain respect in the C-suite. The other half of the room, perhaps slightly provoked by my suggestion that made up figures may be just as effective, argued that playing the numbers game might be useful for getting in the door, but the conversation has to move beyond, to other forms of value that are harder to measure. In our own research and conversations over the years we've heard a consistent story: numbers might convince the person sitting on the other side of the table to listen to you for a few minutes, but until they see the design process in action deep trust will likely remain out of reach.
Regardless of how one packages evidence, tokens are only ever a pointer to something larger. A large enough body of facts and figures that can convince a hardened skeptic to invest in design is unlikely to come about any time soon, simply by virtue of the overwhelmingly asymmetric pile of evidence that supports business as usual. It's business as usual, after all, until one day we wake up and things have tipped.
Just as important as the evidence is the person delivering it and the relationship that they build with the people they are pitching to, both in the moment and over time. That's about pitching, patience, and persistence.
On topics of entrepreneurship I usually turn first to Paul Graham, whose website is an excellent resource. Here's what he has to say about evidence in the context of pitching to investors:
Probably the single biggest piece of evidence, initially, will be your own confidence in [what you're doing]. You have to show you're impressed with what you've made. And I mean show, not tell. Never say "we're passionate" or "our product is great." People just ignore that—or worse, write you off as bullshitters... What you must not do is seem nervous and apologetic. If you've truly made something good, you're doing investors a favor by telling them about it. If you don't genuinely believe that, perhaps you ought to change what your company is doing. If you don't believe your startup has such promise that you'd be doing them a favor by letting them invest, why are you investing your time in it?
One of the most useful things in my experience working in startups was getting rejected. It's crushing to be turned down after putting so much effort into a pitch, but every startup has to do it dozens or even hundreds of times before someone decides to make an investment. There's nothing like having one's livelihood on the line to inspire a bit of patience.
Implicitly what I am suggesting is that designers should be more comfortable with being rejected. It always feels good to win over a skeptic with a convincing proposal, but unless it's possible to build a relationship of mutual trust the collaboration will be dead on arrival. Those relationships might result in good design work, but are they likely to yield a knockout success story that ends with a repeat client?
By no means it is easy, but we're now starting to see the returns from our own slow and persistent approach to developing meaningful relationships with various parts of the government here in Finland. Despite Sitra being a public sector organization, and already on the inside in that sense, we still had to do significant legwork to develop the right pitch, delivered to the right people, at the right moment(s). The Design Exchange Programme is one return on these efforts.
In recent years it has been remarkable to see the startup community build an open dialog around the many issues involved in establishing a technology business. The Aalto Entrepreneurship Society here in Finland is just one example. It strikes me that they understand something which often still eludes the design community: designers can be cagey about discussing ways-of-working, as if confusing the how with the what. The thing that our clients—public or private—care about most is what difference our work makes in the world. How it happens is up to us, the design community, and the more of us sharing the tricks of the trade the better off everyone will be. That's why I found our conversation on Friday so encouraging.
Good luck to FDMA, thanks for coming by, and we'll be sure to link to the results of the study here when they're available.
So it is and so it goes.
The middle of February is Ski Week in Finland. I was holding down the fort while Marco, Justin, and Dan were on holiday with their families. Needless to say, it was a quiet week and a good time to do some reading. I'm currently enjoying Thinking Fast and Slow, and feeling as I read that I'm a spectator to my own behavior.
The Hietalahti shipyard was in top form last week
Also on the reading pile was a recent piece in the New Yorker that questions the usefulness of brainstorming, particularly the bit that focuses on the work of Charlan Nemeth, a professor of psychology at University of Califonia Berkeley. Psychology has been a constant source of interest over the past few months:
‘Do not criticize’ is often cited as the important instruction in brainstorming, this appears to be a counterproductive strategy. Our findings show that debate and criticism do not inhibit ideas but, rather, stimulate them relative to every other condition.” Osborn thought that imagination is inhibited by the merest hint of criticism, but Nemeth’s work and a number of other studies have demonstrated that it can thrive on conflict....
Criticism allows people to dig below the surface of the imagination and come up with collective ideas that aren’t predictable.
I like this because it brings a bit of weight to one of the working assumptions of the studio: that a mood of collegiate debate is useful in really testing ideas so that they are as robust as possible when they come out the far side of the discussion.
Other things. We're doing a second printing of the book. Mostly we need more copies because our supply is dwindling, but it also gives us a chance to correct any typos or other mistakes. Do let us know if you've spotted something.
Marco has been doing some work with DMI as co-chair of their European event which will be held here in Helsinki this year. That's April 25-26 if you're going to be in town (or would like to be) and it promises to be good with a focus on "consumer + citizen + community + society".
And yes, I did get a chance to take a break so I visited Saariselkä which is near the top of the world
The week we're about to write into the archives here was the bridge between January and February. So it was a while ago, but since it's Week 150 (!) and technically still about the first month of the year, I thought I would share a bit of our trajectory for 2012.
From time to time we have strategy days. We tend to do it once every 6-8 weeks and these days involve the team secluding ourselves outside of the office in a cafe or restaurant for extended review of all of the ongoing work, any upcoming possibilities, and the various loose ends.
Furiously calendaring
It feels like a nice rigor: meet 1st thing in the morning, make a long list, sort it until the easy stuff is at the top and the important-but-nebulous stuff at the bottom, and start discussing items off one by one. Refill coffees when needed.
-25º and snowy
The core of the conversation was on the portfolio of ongoing projects. It looks something like this:
- Low2No: continues apace. We're in the thick of it now with intricate negotiations tied to our investment relationship between Sitra and our two development partners. This project is about developing and demonstrating the efficacy of a model for low carbon urban development.
- Design Exchange Programme: The first placement has started already. We're negotiating the next 1-2 placements and hope to announce them soon. This project is about testing the (hopefully positive) impacts of having designers sit within municipal and ministerial project teams to connect strategy to implementation through design methods and approaches.
- Helsinki Street Eats: we're basically done with a publication and doing final due diligence on image rights and things. In parallel we're getting to know the key actors in Helsinki around street food. This project is about catalyzing some of the recent organic developments in food culture into a way to open new opportunities in policy and business.
- Brickstarter: research is well underway and we're starting to get lost—in a good way. This project is about developing new ways for communities to make shared decisions that take into account shared values.
- Sitra internal development: Sitra is currently reflecting on the way that we pursue our mission of making Finland a leader in sustainable wellbeing and we're playing an active role in these workstreams.
This on its own feels like an ambitious lineup for 2012. But there's one thing which is conspicuously missing: HDL Global. Two years ago we culminated the activity of 2010 including three studios and three case studies by inviting a group of incredible people to reflect upon and speculate about the role of design within government. Two years on and it feels like there may be another useful check-in point. But we're cautious.
One of the core principles of HDL Global 2010, like HDL 1968 in fact, is that we felt it important to bring some new knowledge to the discussion. That's why we did the studios and case studies first. Too often gatherings and conferences end up being a bunch of people in the same place at the same time. Don't get me wrong, there's a lot of value in this, as simple as it can be, but conferences for their own sake are rarely transformative and often exhausting. When making a soup first you have to boil a stock, you know?
Our caution about HDL Global 2012 stems from the fact that our work is at a fragile stage right now: will it be ready to share in a meaningful way by the end of the year? Low2No is producing very important learnings, but some of it is still hard to share openly; the Design Exchange Programme is just off the ground; and Food and Brickstarter are only now revving their engines so to speak.
My suspicion is yes, we will have insights to share in 2012, but we're waiting a bit longer before making a final go/no-go call. The topics of the moment in our team are the cultures of decision making and an interest in coherence. These would be the themes of HDL Global 2012 if we had to choose right now.
The former has been simmering for years, but developed to a new level of articulation during a coffee conversation that Dan and I had last spring. We were speculating about why some people are more naturally able to see opportunities for change and others are more tied to the status quo. My proposition was (still is!) that people who have experience with making things are more aware of and better informed about the choices involved in making that thing, and therefore better able to see the degrees of freedom. To see where a different course of action could be taken, perhaps even desire it.
The process of making a soup, for instance, helps give you insight into ingredients, first of all. But also the proportions between the ingredients and the sequencing and techniques of their handling. The first few times one makes a particular soup they may follow the recipe strictly, but an experienced chef is able to move away from the recipe and work on the principles underneath them. What starts out as a singular choice—to soup, or not to soup—devolves into many, many more discrete questions about all the nuances of the dish.
This applies to car engines, train schedules, literature, and legal documents as much as it does to soup. The more you know a thing, the better you see the landscape of possibility and, I would argue, the better you are equipped to question it.
When we talk about cultures of decision making, we're interested in the ability of individuals to see this landscape of choices, as well as their ability to navigate that landscape to consider alternatives, and what factors they use to evaluate alternatives and make a decision. In a way, we're pursuing a behavioral economics of the creative act, or a future studies of the present. These fields are stirring in our heads and reading lists along with neuroscience, psychology, and ethics.
In our various projects we're working towards something along the lines of a comparative study of cultures of decision making. When we work with the city on food regulations or talk to a community about how they decided to build a wind farm we're not interested so much in food or green energy, per se. Rather, it's the ways that they succeeded or struggled to make coherent decisions… which you might remember as the second bubbling theme of interest lately.
I think it was Marco who first articulated that "design is ultimately about bringing coherence" to a situation or thing. This feels like a useful evolution of the phrase that we've previously used to describe strategic design. We usually talk about strategic design bringing the same craft and care to decisions as traditional designers give to objects. "Coherence" is nice because it describes something specific and it also works well for both traditional and strategic definitions of design activity.
As we look at and explore these various cultures of decision making one of the things we're deciphering is how they construct and act on notions of coherence. What looks coherent to one person or community my not be so for another. It's a fascinating way to crack open a discussion. Or at least we're having fun with it, but maybe that's because we're all pretty nerdy for this stuff when you get right down to it.
What's on the top of your mind these days?
Three polite words that begin with F: frozen (temperatures), and freedom (from fossil fuels), and food. Let's see how these unpack.
Now that winter has set in, we are regularly experiencing temperatures in the range of -10º celsius. This makes for treacherous sidewalks but otherwise adds lots to the quality of life in the city: cross country skiing, sledding, new things on the ice, and plenty of light reflecting off the snow.
Recently Dan, our colleague Karoliina, Nina the intrepid interpreter, and myself spent a day in Hamina where it was also very frozen. Located 1.5 hours east of Helsinki, Hamina used to have two industries: a port and the paper mill but the later closed down in 2008.
Luckily for them, the mill premises found a new tenant who values cheap energy and the location's essentially limitless supply of cool Baltic water: Google purchased the property in 2009 and set up a data centre shortly thereafter.
Although the Google story is interesting, it's not the core of why we went to Hamina. We were there to learn about the way that the city has successfully fostered green energy, both as an energy source and as an industry. Early indicators point to Hamina as a positive example of how a community de-industralizes itself with as little long-term pain as possible. They paid attention to larger structural changes in Finland's economy and reacted decisively to find a new way forward. Google's data centre was one positive outcome, and the other is WinWind who manufacture wind turbines. In parallel with these new developments in the local economy, Hamina's municipally owned energy company also courageously set up a modest wind farm.
Hamina is known for having a circular town center
We wanted to understand how this happened. How does a community make decisions about its future? Or in other terms: how do communities make shared decisions from a shared value perspective?
Shared decisions are those which are bigger than any one person. Things like building a new road or rail, cordoning off a nature reserve, or passing a law. And shared value is measured in financial as well as social and ecological capital. Although the term is borrowed most recently from Michael Porter, the basic concept is by now quite generic—you might even argue that figuring out shared value is the challenge which underlays all others.
Our trip to Hamina was the first bit of research into this. How did they get the idea to build a wind farm? And how did it get negotiated in real space, with real euros, real local politics, and real personal opinions? How did Hamina decide to open its port area to new industries? How did Hamina propose for itself a new future?
In the coming weeks and months we'll be visiting other communities that have made—or failed to make—shared decisions as we try to better understand how we might help these processes flow more easily and productively.
One of the areas of focus is a phenomena called Not In My Back Yard (NIMBY) and how we might crack open more opportunity for Please In My Back Yard. In essence, we're interested in how communities balance the right to express negative opinions with the civic obligation of participation in the public realm, in local economies, in politics, in society. So how do we make it more meaningful and easier for people to engage in shared decisions? That's what we'll be focusing on in the area of work we've been calling Brickstarter internally.
A collection of NIMBY archetypes by Miquel Hudin drawn by Loren Purcell
Justin, Marco, and Johanna spent most of Friday in Lahti working with the city planning department there as part of our Design Exchange Programme. Things there are off to a good start with an ambitious timeline. We are also working on a new website for the exhange participants to share their experiences regularly.
Internally at Sitra we continue apace with work on tools, systems, working culture, and spatial resources. The first three involve lots of meetings in conference rooms, the latter involved one meeting in a design studio. It's also worth noting that there's a new Sitra.fi website!
Dan was over in London this weekend giving a presentation at The Design of Understanding. It's a safe bet that you can expect a write-up of some 10,000± words from him in the nearish future.
As always, an update on the food work. We spent a bit of time in Tukkutori with Elina and Ville, sharing notes on what we're up to and the same from them. Tukkutori is Helsinki's wholesale market and will be opening to consumers in the fall. Lots of exciting stuff planned there and we're seeing how we might be invovled, particularly with an eye towards strengthening the pathways for good ideas to grow up to be good businesses and good regulations and policy.
You never know what you're going to find in Tukkutori
And yes, some mockups for print. The food booklet we're working on may or may not come with a poster.
And... decloak!
Hi, we're back. Closing out all of the work and accounts before the end of the year became more hectic than any of us expected and that means we ended up with nothing more than crickets on this blog.
The Design Exchange Programme was announced in December and is now off to a promising start
In the interim, perhaps the biggest news is that we launched a new project called the Design Exchange Programme. At the moment it's a small and modest with just one placement. We'll have a full introduction to the chosen candidate in due time, but for now we would like to congratulate Sara Ikävalo on her successful application and thank her for taking this leap with us. We look forward to beginning in earnest in February.
Sara was the winning candidate out of a pool of nine applicates, four of which we had interviews with just before the holidays. With our Lahti placement now specified, we're beginning to look at the second partnership with another government body here in Finland. Updates when we can share them.
Otherwise: much of the same here. Dan and I are continuining to crunch on the street food booklet which we are now a bit late one. We're learning the hard way what it's like to bite off more than you can chew. Then again, the up side of never promosing a specific delivery date is that you're never late. But all jokes aside, we do hope to have a draft available for download imminently. At the moment we're doing the dilligence of clearing publication rights for archival images and other fun feats of legal maneuvering.
We have also been doing quite a lot of internal 'consulting' work on two fronts. First and foremost to work through our in-house strategy for internationalization, an update to our shared ways of working, and this inevitably means also looking at internal culture. These are mostly about behaviors and practices, but are always bound up in the artefacts and tools as well. So we find ourselves sketching out new document types, interfaces, and other bits of the internal Sitra workflow. We're interested in moving these into paper prototyping at some point, and then hopefully further into light weight software prototyping.
Marco and Justin are busy as ever with Low2No. Marco has also been spending time lately in discussions about potential upcoming work. Since we're not a commercial firm we don't have business development, per se, but we still spend a fairly good chunk of time exploring opportunities with a variety of potential partners to make sure that the projects we take part in are ones where we feel we have something useful to contribute.
And to close I'll leave you with nearly identical snapshots from two Nordic capitals near the end of the year:
As I write this post there's a bubbling hive of activity behind me inside the Flanders District of Creativity in Leuven, Belgium. I've come to sit in the back of the room while the government of Flanders hosts a studio on child poverty. But more on that soon. This is the culmination of a particularly hectic week with two book launches in the US, some fast-paced work on a handful of projects in Helsinki, and now Belgium.
Let's start in New York. Justin, Marco and I were pleased to host a launch party for In Studio with Amb. Ritva Jolkkonen, currently the Consul General of Finland in New York. She very kindly welcomed a group of designers, NGOs, and public sector people for a gathering at her residence which features a rather stunning view over central park. Naturally, this is the one time (seemingly) when I did not have a camera on me. You will have to imagine the view.
On Tuesday Marco spent the morning presenting at and moderating a discussion for an event hosted by MIT's Collaborative Initiatives. I wasn't in the room, but from what I hear he did a bang-up job keeping a group of big-wigs on track.
Just to make sure we're not being lazy, we also hosted a book launch in Cambridge, MA that evening, seeing as we were already in the neighborhood. Turnout there was good and it was nice to see some familiar faces.
Back in Helsinki, I had a brief meeting with the Helsinki Ympäristökeskus (Environment Center) relating to our ongoing street food work and Dan and I had the pleasure of meeting Stuart MacDonald. Stuart was in town from Glasgow for an event hosted by the British Council. He alerted us to some of the strategic design work that is bubbling up in the UK, particularly around community planning. We'll be digging into that more in the future as Brickstarter ramps up.
Oh right, Brickstarter is ramping up.
Speaking of the UK, Dan was in London for something less than 24 hours to participate in a meeting of the minds that attempted to merge neuroscience with... urban planning!
Amidst all of this Aalto University reversed an earlier decision about the name of the school which contains the departments of art, design, and architecture. Previously they had announced that it would be called the School of Arts and Creativity, but after significant public uproar it will now be called the School of Art, Design, and Architecture. Personally I see this as very positive. Claiming 'creativity' as a namesake was not only a little greedy, but also rather devaluing of the disciplines that the school represents.
The studio here in Leuven is getting ready to make their final presentation so I will hastily close this weeknote and leave the details of what's happening here for the next post.
Roll call! Johanna is mostly pitching in on Synergize Finland projects, Justin is holding down the fort in Boston, Marco is in Moscow giving a talk at Skolkovo, and Dan is somewhere in Australia running at a breakneck pace with a full slate of talks, workshops, and meetings there. For more on that, follow Dan's Twitter account or look for the mentions of @HDL2010. And this leaves me, alone in Helsinki, spending the day out and about and writing.
Between bouts of project planning and other exciting administrative duties we've been continuing to drive our research into the street food of Helsinki. Below is a snippet of that, one of four narratives that we open the booklet with. They're meant to give snapshots of different key moments in the development of Helsinki's food culture. As you might guess, we're much more interested in the stuff around the food than the victuals themselves.
Ullanlinna, 1960
The woman shifts nervously from foot to foot outside the restaurant’s doorway. Above her, a green neon sign sputters into life, casting the restaurant’s name in flowing script across the elegant square, although the sun seems to have no intention of disappearing anytime soon. Still, it was late, and he was late.
She dares not go into the restaurant without him. This is not simply a matter of etiquette, or timidity on her part; it’s the law. In Finland, women are not allowed in restaurants unless accompanied by a man, so she waits. She finds this faintly offensive, as she’s heard that the reasoning is that women in a restaurant or bar on their own could only be there for one thing, and it wasn’t the food.
Dancing isn’t allowed either, for similar reasons; this she finds more ridiculous than offensive. There had been some progress, however: after the Helsinki Olympics, Alko, who set such rules, had deigned to allow the introduction of something equally licentious: the bar stool.
That the new owner of the restaurant is a woman, Mrs. Paukka, is an irony also not lost on her, but it makes no difference. For all her progressive attitudes, the woman had never been to a restaurant before, just as no-one in her family had. But she’d heard about Mrs. Paukka’s new menu—in particular the crispy fried Baltic herrings—and had pestered the man about going for weeks.
The sharp new kiosk across the square, owned by the restaurant and the only one in the country with an alcohol license, is full of men sitting, smoking, drinking, eating gelato, workers from banks and docks alike gathered around the small tables under the trees. She feels their eyes occasionally upon her. The woman pulls a copy of Kaunis Koti from her bag. She’d just bought the magazine from the R-Kioski on Korkeavuorenkatu, and had intended to save it for the tram ride home, but it would prove more useful as a screen to hide behind for the moment.
A skid of leather shoes on the cobbles behind her, accompanied by “Anteeksi, olen myöhässä!” …
Simultaneous to the writing, we're also doing some light data mining. I spent part of yesterday doing a bit of very light scripting to help us more easily pull data from the local restaurant website, Eat.fi. That process looks like this:
Left to right: 1) a map of open restaurants at a particular time, as provided by Eat.fi 2) the code on Eat.fi that makes this view possible 3) a small script that takes a bunch of copy/pasted HTML code and returns a count of the open restaurants 3) collecting that data by hand in Excel 4) visualizing it in Illustrator using a polar graph. Much faster than counting all of the dots on the map 24 times.
We wanted to make a simple point: at the moment when drinking activity on the typical weekend is spiking, food availability is crashing. Restaurants stop serving food and there is very little of a night time economy to speak of. So we made a diagram showing the opening hours of all 569 restaurants in central Helsinki. That's the red line of this diagram:
Red: # of open restaurants at each hour, as detailed in the records of Eat.fi (peaks at 422). Blue: anecdotal observation of public drunkeness (intensity & volume) on a typical Helsinki Friday
The blue line is interpretive, a sketch. It's not based on data at all. As we evolve this diagram we'll figure out a way to handle the discrepancy between these two (one based on data and one anecdotal observation) but for now it's shaping up as a way to illustrate the point. The fact that the red hoop and the blue hoop scarcely overlap is one (small) part of the reason why saturday morning the streets are dotted with puddled of vomit and why alcohol related injuries and assaults are high.
Of course this has a direct impact on the individuals whose health is impacted or who are the victims of violence or property damage. It also indirectly effects the efficacy of Helsinki's tourism strategy that seeks to make this a globally competitive destination. So here too the details matter.
The primary offering today in Helsinki street food. Photo: Kaarle Hurtig for Sitra
As you can see, to make at point that sits at the intersection of governance, business, and culture we're starting to pull together a range of different sources as well. Mixing ephemeral narratives with the historical development of the market and its regulation from 1900 onwards; bits of data with rich imagery; interviews with close observations.
Mid afternoon coffee at Camionette
We've been moving between conversations and interviews with organizers and activitists like Olli Sirén, who has been the public face of Ravintolapäivä or Tio Tikka, who started Helsinki's only current food truck to The Public Works Department, who Dan and I visited this week.
Snapshot from one of the restaurants open for the first Ravintolapäivä
In our booklet we're pulling together a bit of the history, current evidence, and indications of where there is untapped potential for innovation. Ultmately we are looking into the past before speculating about the next hundred years of everyday food in Helsinki and how we can make them even better. And in that regard we're focusing on how the dark matter, all the bits that situate food within our everyday lives—or not.
And to end, an observation about the color of milk packaging in northern Europe, provided by the ever amusing and insightful The Kaspar Stromman Design Blog.
First, a note from one of Sitra's other projects called Reviving Village Within A Town. In an effort to enable young people to have a more active role in co-designing the services that are available to them (like sports programmes), and therefore also getting more out of these services, we find two intertwined lessons. One about time and one about scale.
“People are active themselves instead of waiting for others to do things on their behalf. After all, local well-being is built on the people’s own initiative and activity,” [project manager] Mira Sillanpää points out. “You must also remember that it is not always about creating all-embracing solutions for the long term. Small changes can also have a huge impact. If the needs of the local residents change, the services provided by local authorities must change accordingly.”
In Mira's observations as quoted above, there are familiar tones of the ethos of prototyping, of beta, and of iteration. But perhaps more profound is what she gets to at the end: that times change, needs change, and that our public services should be similarly agile. In other words, being able to end programmes gracefully is as important as starting them intelligently.
And this ties to another aspect of the project which is embeded in the very name of the work: Reviving Village Within a Town. Lurking here is a recognition that scale matters too. The project is located in Hämeenlinna, a town that includes a number of smaller villages. By making room for local communities to conduct low-risk experiments in their own areas, we gain the ability to test and iterate at a more manageable scale before growing or replicating what works to other communities.
In other words, early innovations are not for everyone, and not for everywhere. Utilizing the small scale—in both time and space—allows us to be more sophisticated about our risk assessments. More of this please.
Twelve thousand kilometers away, in sunny Buenos Aires, the government there is also thinking about the power of the small scale, albeit in different ways. While in Argentina to give a talk as part of the CMD international design conference, I noticed that some of the parks have signs which implore residents to visit a Facebook page like this one. One finds a brief bit of history about the place, an invitation to share stories, participate in events, and to use the public space to organize your own functions. Smart, simple, cheap.
CMD is housed in a large building that used to be a fish market. It's vast!
But to CMD, the main point of the trip. The Centro Metropolitano de Diseño is a facility sponsored by the city government of Buenos Aires in an attempt to boost the creative industries. It's a bit similar to the the Design Forum here in Helsinki, except CMD also includes incubation space for young design-led companies. Under the ambitious leadership of Enrique Avogadro, CMD are expanding their focus to look at the potential for design-related business and programmes that are able to generate social capital in addition to financial capital. Being located next to one of Buenos Aires' villas provides extra imperative. This is the context in which I was there to share Sitra's work on strategic design, and particularly what it means to practice design in a public sector context.
Back here in Helsinki, as we continue to develop our work on the mysterious exchange project, we've been looking at things like this Bloomberg Innovation Delivery Fellowship. And then for no particular reason other than the fact that we saw it from a couple different people on twitter, also MIT's Atlas of Economic Complexity.
Dan spent a couple days in Sigtuna, Sweden where he was part of an international workshop hosted by MISTRA, The Foundation for Strategic Environmental Research, who are undertaking an ongoing indea development programme to identify new areas of research. After that he and I were consolidating thoughts on some small renovations to the Sitra tower.
Marco was in Finland but in and out of the office, including giving a talk at a Fortum event as well as taking part of the ongoing World Design Capital public sector working group.
Justin took a day trip from Boston down to New York to meet with the consulate there and begin preparations for an upcoming book launch later this month. He's also taking care of logistics for a launch in Boston, so if you're interested in either of these, check back in a week or so for further details.
And daylight savings time happened, so it's officially dark here. This was week 137.
Note: This piece was originally written and published in OK Talk, a book produced by OK Do that is based on a series of conversations they organized around Europe. I'm sharing here because it dips into an essential question: what kinds of qualities should we look for in strategic designers?
If one visits a design book shop they are likely to walk away with an impression that these fields are becoming more and more embedded in work outside the usual cultural territory for which architects and designers are more commonly recognized. The politics of space, the economies of place, the sociology of material, and topics along these lines are increasingly the focus of publications. But is there practice to back up the rhetoric? Yes, some—but not enough of it.
As part of our ongoing work under the banner of strategic design at Sitra, The Finnish Innovation Fund, we have been attempting to address looming issues such as demographic shifts and climate change by developing new roles for designers beyond the comfortable confines of cultural production.
There’s currently a significant gap between the activities of government and most of the design world. Our practical experience has shown that these two realms mostly exist in a current state of indifference. Governments are largely unaware of the positive implications of design as a way of working that is separate and distinct from the arts and humanities, on one hand, and science or engineering on the other. At the same time, the communities of architects and designers are largely still oblivious to the pragmatic realities of government. Publishing a book is a far cry from shaping policy.
Posters by Mark Clintberg
These parallel ambivalences combine to result in a situation where working between government and design means being outside of both. There is not much of an ‘in between’. Rather than permeable borderland, we find between design and government a “no-man’s land”.
The question of the moment is who will be the intrepid intermediaries who make it their role to bridge the gap and take the first-mover advantages of doing so? As we are in the occasional habit of recruiting these kinds of individuals, we have begun developing a way to identify the skills that it takes to be successful between government and design.
What follows is v0.3 of a skill profile of the successful interloper:
Comfort with Uncertainty & Ambiguity
London, Uk
It’s a fact of the ‘in between’ that one will often find themselves in situations that are uncertain or ambiguous. Being comfortable in such situations is perhaps the most important criteria that we look for. In practical terms this means having the confidence and humility to take part in a conversation about topics that you do not totally understand and being able to wade into situations, contexts, and cultures that you have little or no experience with.
Paul Nakazawa, Lecturer in Architecture at the Harvard Graduate School of Design, uses the term “pre-factual” to describe situations where there is an incomplete or contested base of facts, thereby leaving those who operate in that territory without stable reference points or established practices. It’s an apt term for many of the pressing issues that advanced governments today are facing, such as financial difficulties, climate security, demographic shifts, and global interdependence just to name a few.
As a society we are now reaching a point of awkward maturity where we are able to understand the potential of humanity to impact large scale systems such as the Earth’s climate, yet we are still without tried and tested means to reverse those negative effects. In this pre-factual condition, those who work at the pivot between thinking and doing have to be comfortable with ambiguous and uncertain conditions if they hope to avoid paralysis by analysis. This implies a different attitude towards risk taking, one that has a sophisticated approach to understanding the probability and likely costs, so that calculated risks can be taken.
Translation
Lahti, Finland
Whether between languages, cultures, professional cultures, or mental models, the ability to translate things that happen in one situation to be useful in another situation is a core skill of the 21st century, where the pre-factual nature of many contexts makes native expertise and experience hard to come by.
Arbitrage—the use of unique position within the marketplace to buy in one place and sell in another at a better return—is ultimately a success of translation motivated by personal gains. But there’s also an arbitrage for the common good: how can models, concepts, and experiences be borrowed from one context and put to good use in another? And more importantly, who is best positioned to accomplish this?
For this reason, individuals who have experience between multiple cultures (either literally or professionally) tend to have more advanced translation abilities and therefore more to draw on in moments of true uncertainty.
Intellect & Emotions
Rovaniemi, Finland: civic structure or giant guppy?
One of the realities of working in the public sector in many contexts is that it does not pay as well as the private sector. Because of this, working for the public good tends to involve some degree of moral compunction, which is very good and important because it’s a sign of commitment—until it gets in the way of judgment.
It’s a fine line between doing good and being a ‘do-gooder.’ The latter tend to have cloudy judgment when tough decisions come their way, while the former can maintain a critical edge even when things are rosy. But going so far as to operate without an emotional ability means being devoid of the essential ability to empathize, so there’s a balance to be sought.
Opportunism & Ambition
Copenhagen, Denmark
Striking a productive balance between intellect and emotions on a personal level is closely tied to pursuing a useful equity between opportunism and ambition in one’s work. We look for individuals who are able to see the big picture and think about redrawing it, but know that huge changes start with small steps. In real terms this means being able to seize opportunities when they arise, even if those opportunities are not perfect (they never will be), because one is able to find a place for them within a more ambitious plan. This is what it means to work today with the future in mind—to straddle a border we’re always, all of us, in the process of crossing.
Get your copy here to read the other contributions by Åbäke, Martti Kalliala, Zak Kyes, Markus Miessen, Karen Mirza, Anni Puolakka, Jenna Sutela, Teemu Suviala, Finn Williams and more.
Logistics first: Justin and I were in the office all week; Dan spent half of it in Tallinn presenting at Creative Entrepreneurship for a Competitive Economy; and Marco was around until today, when he left for Tapiei to give a pair of talks at the IDA World Congress. This upcoming week Justin will be at the Design Management Institute event in New York and I will be at CMD in Buenos Aires to give a presentation there. We all have some copies of the book in our luggage, so say hi if you want one.
Fall in Helsinki's Kaartintori
Back at home, we enjoyed hosting Norway's Agency for Public Management and eGovernment (Difi) who came to visit on Thursday. Together with Sitra colleagues Sari, Ossi, and Marja we had a good conversation about the challenge of balancing the need to change public sector culture with the realities of having to do so in a non-disruptive way. This conversation echoed some of the things we discussed in our meeting with the UK Cabinet office mentioned here, as well as the general tone of MindLab's How Public Design? seminar in September.
Budgeting exercises continue, as does the ongoing process of shaping a portfolio of projects for 2012. More about this when we have something stable to share.
I had a fight with the label printer and it won
We're happy to announce that we've added two more bookshops to our fledgling distribution network for the book. Booklounge in Cape Town, South Africa and the SFMOMA Museum in San Francisco, USA will shortly have copies on sale.
Meanwhile, Marco has been steadfastly making his way through out mailing list, sending out copies to some of our stakeholders. His signature-singining fingers are getting a good workout.
Last week Dan entertained us with a quirky video from Finland's history, this week we go to Canada where they've created a creepy origin myth out of Marshall McLuhan's famous line "the medium is the message."
And then, perhaps, to New York, where the Occupy Wall Street protests have become a focal point for contemplating contemporary democracy. Lots of good writing on this, but I particularly enjoyed Michael Kimmelman's analysis in the New York Times:
It so happens that near the start of the protest, when the police banned megaphones at Zuccotti Park, they obliged demonstrators to come up with an alternative. “Mic checks” became the consensus method of circulating announcements, spread through the crowd by people repeating, phrase by phrase, what a speaker had said to others around them, compelling everyone, as it were, to speak in one voice. It’s like the old game of telephone, and it is painstakingly slow.
“But so is democracy,” as Jay Gaussoin, a 46-year-old unemployed actor and carpenter, put it to me. “We’re so distracted these days, people have forgotten how to focus. But the ‘mic check’ demands not just that we listen to other people’s opinions but that we really hear what they’re saying because we have to repeat their words exactly.
“It requires an architecture of consciousness,” was Mr. Gaussoin’s apt phrase.
Recently I happened to spot a micro-protest in a different medium in the subway tubes of Helsinki. Someone has posted EI KIITOS ("no thanks") stickers on most of the advertisements. I like that in both examples there's a politeness to the protest, even if a bit facetious. OWS is by far the more interesting of the two because of the infrastructure that the community has had to build now.
While they are definitely saying no to something, they protestors are also obliged to prototype a constructive example of how to organize human society. And not just the mic checks described above, but an entire miniture society including its own food service, sanitation department, library, and more.
Like any society, that one that has bootstrapped itself in Zuccotti Park has its own issues. Chris Cobb describes in Domus the group's creation of special women-only sleeping areas, for instance, which seems to imply that it's no oasis.
Lately I've been reading a lot of materials from open source movements and feeling as though we're living through a moment similar to the birth of the hippies in the 1960s, and the specific of the OWS story underline this thought. It also strikes me as a particularly American form of protest: complain, sure, but mostly just build the thing you want somewhere else. When you're condemming the global financial system, however, I'm not sure there is a somewhere else. And that's the problem.
Regardless of how the occupation plays out, I hope that one of the more lasting outcomes is an enhanced recognition of the need to develop a new culture of decision making. There are issues when the decisions of 1% outweigh the other 99, as there are when one form of value, such as finacial gain, dominate all others, like environmental and social returns.
A new culture is already emerging as public outrage, social media, and generally high levels of complexity begin to intersect. The real question is whether our formal democratic forums—our parliaments—will be able to handle it in a constructive way. Or if they end up in fisticuffs.
Note: We've had a bit of a technical problem with this post so it disappeared for a better part of Sunday. Sorry about that!
If you look closely, you’ll see many of the rooftops of Bucharests’ Lipscani quarter glimmer in the sun, reflecting newly applied copper and tin back to the sky above as if to suggest that first and foremost this metropolis is rebuilding itself under the eyes of god. While this city is indeed dotted with its fair share of sites bearing religious importance, there’s no mistaking the zeal with which modern Bucharest is being rebuilt by the people on the ground. It’s a place where one encounters making and re-making almost at every turn and it's a great coincidence that the neighborhood at the forefront of this change is one with a long history of trades and guilds. Romania is not waiting for any heavenly bodies to anoint them, if the organizers of Connection have anything to say about it the focus here is on linking up the market and the citizenry into a society that is sustaining and sustainable. I’ve come here to keynote Connection, a conference on social innovation put on by an ambitious group called Ropot. More on this in a bit, but first: the city.
Lipscani plays the part of a familiar European tourist district, replete with terraces sponsored by beer companies, street vendors, and the steady thump-thump of Euro beats oozing out of cafes with more neon than customers. On the surface it can be generic, but with a closer look one finds moments of genuine and endearing locality. Many of the wares on offer at the street market, for instance, appear locally produced and this includes the sweets (which are very sweet). Pockets of the 19th century, such as the popular brewery restaurant Caru' cu Bere offer a hospitable glimpse of the pre-communist city, not to mention a hearty meal to beat back the chill of an autumn Sunday.
A local wedding amidst the tourists that fill Caru' cu Bere to the rafters
According to locals, the original dream of the reinvigoration of this neighborhood was to create an artists’ quarter. Although the current iteration is more gentrified than this—and it’s no Postdamer Platz, so this gentrification is very relative—gems like the small bar Atelier Mecanic shine through. It’s a sort of high style junkyard where the local cool kids drink amidst a setting various mechanical trinkets repurposed as thoughtful decoration. The communist-era leftovers lining the walls are strong material symbols and it’s tempting to see them as trophies of the conquest, now drained of their robotic animation and relegated to watch from their perch on the walls as contemporary Bucharest thrives. It’s the kind of place where one imagines a new generation of intelligentsia congregating, like the editorial staff of Decat o Revista, an upcoming local magazine on the model of “Wired meets the New Yorker”, or the group of architecture students sketching across a narrow table while I visited.
Sunday afternoon in Atelier Mecanic
But one does not come to Romania without thinking about Dracula, and so to his castle we go. Three hours north of Bucharest is the town of Bran, the population of which has just grown by 80 for Connection, a long weekend focused on building social innovation capacity within central eastern Europe. Initiated by the enthusiastic four-person core of Ropot and executed with a network of partners, the event brings together a wide range of people from Romania and neighboring countries to bring new ideas to the conversation. Carefully crafted as a multi-day event, it’s also designed to build connections and spread knowledge laterally.
Don't let the looks fool you, although the atmosphere was decidedly relaxed, Connection was carefully orchestrated
Blindly-drawn portraits posted as a who's-who of the event
In the spirit of the many social entrepreneurs in attendance, I came to make a simple pitch: details make or break big picture ambition, and design approaches are a useful lens to pursue the details and the big picture concurrently. Under this umbrella I took the opportunity to share Sitra’s work on projects including HDL, Synergize Finland, and Low2No. The latter containing an excellent example of the big picture/small detail balance in Sitra’s efforts to remove barriers to large scale timber construction in Finland. This is driven by the big picture goal of a carbon neutral built environment but involves to specific (but unexpected) actions such as working to change fire codes so that large scale timber construction is possible, not just for us but for others as well.
But I started my talk with a simple observation from the streets of Lipscani: we live in a world of multiple overlapping systems and yet these are all too often sub-optimized in isolation of each other. In just about any European city you can observe this for yourself in very concrete terms by paying attention to the downspouts. Often you will find that downspouts and other external plumbing takes a less than direct path to the ground, and occasionally one that involves significant conflict, such as the photo above with a drain violently puncturing through the decorative plaster work of the building. This is a visible symptom of the architect and plumber not agreeing on which system will take precedence and which will gracefully defer.
The rigidity of different systems becomes extremely apparent in moments of forced intersection
It’s an example of the impossibility of agreeing to disagree when decisions are involved. We can agree to disagree on a philosophical basis because this stays in our minds, but when it comes time to do something in a world of finite space, time, and material, action requires agreement—or violence.
Function piercing decoration, or: the hard considerations of gravity, flow rates of water within a pipe, and the threat of water damage against the soft factors of the cultural value architectural form, symbolic meaning of a building, and connotations that a physical structure conveys onto the organization that sits within it
At the core of this observation, and my pitch that design is positioned as a lens to help us make sense of it as a practice, is the observation that we’re still often clumsy in bringing synthesis to hard and soft factors. In the example above, rain water, flow rates, gravity, etc. vs. architectural form, cultural meaning, social connotations.
To resolve these two into a harmonious whole, as one is able to observe in more considered acts of architecture, requires a synthetic approach that balances the demands of hard and soft factors. This is something that the best businesses do as well. Nokia had touch screen phones much before Apple, after all, but the technocratic approach they took to conceptualizing a phone as a gadget inhibited full consideration of the softer side of the cultural role of a cellular phone. (For what it’s worth, this is demonstrably different now that Nokia Design is under the leadership of Marko Ahtisaari).
And so one of the central aspects of the conversation at Connection was the difficulty of bringing hard economic costs and soft social benefits onto the same ledger so that an attractive investment case can be made to appropriate investors. As groups across Europe are currently struggling with this issue, I was not surprised to see the same here in Romania. What encouraged me, however, was the verve with which some of the attendees took up the challenge.
As groups which aspire to support and enhance local communities increasingly look to social investment rather than grants, an important bit of mindset change is occurring. The more we as a society are able to entertain social returns on investment the closer we are to obtaining one of the basic mechanisms of a healthy social society—one that neither forces each individual to be a self-sufficient island nor forces the state to make unrealistic promises.
Investments come with investors, and investors have a moral obligation to put their money to best use. In the past this has more often than not implied the best annual return in financial terms. Looking forward, the notion of returns will slowly become more open, perhaps also including social returns expressed in monetary equivalent in a manner similar the cap and trade of carbon emissions.
The reason why I gave up my weekend to participate in an event in the middle of Romania is because I wanted to see how this part of the world was thinking through these issues, and what I might be able to bring back with me to our work in Finland. There are a handful of leads I will be following up, but the thing that came through most clearly was the drive and commitment of the participants to devise new ways of addressing the issues they’re concerned about—be it corruption, poverty, social exclusion—with a constructive eye towards the future. Connection itself is a testament to that by virtue of the fact that it eschews the typical conference format of individual grandstanding and hands-off consumption of presentations and instead delivers a weekend of capacity building.
Romania's native carmaker, Dacia
We took turns sharing experiences in finding the right product, developing a business case, and what to look for in policy EU developments that will affect social innovation. But also about very pragmatic skills and tools such as learning how to hone a pitch and how to skillfully use media—both traditional and non. These how-tos were anchored by a mix of stories on the ground from individuals such as Chris Worman who is developing an innovative community ‘loyalty card’ scheme in central Romania and Dr. Anna Burtea who is exploring new commercial opportunities to enhance her foundation’s reach and impact. As examples of social innovation in development they were not all easy-breezy success, and that’s what I appreciated most. The Connection team managed to create an environment where frustration and failures were just as much a part of the conversation as success and scale.
Ropot and their co-organizers take a moment to regroup and adjust plans for the next session
So when I write that I left the event feeling optimistic it’s for the same reasons that I enjoyed my brief time traveling the landscape of Romania: it’s a place that is still in the habit of making things, but equally one that can remake and repair when needed. Perhaps because of the relatively high levels of contrast visible even on the street—I did, I must confess, nearly escape a pack of angry wild dogs—I detected in my fellow attendees both a shared sense of responsibility for the future as well as an imperative to find one’s own specific contribution.
Back in Bucharest, as I type this blog post I am using a wifi network with the password “2030wifi”. An eye on the future, indeed.
It's happening again. The timeline between the end of week and our weeknote going live is slipping. This is mostly due to the fact that we're at a wonderful moment in the year: budgeting. At Sitra we're crossing our tees and dotting our eyes on the plans for next year, playing out scenarios at different investment levels, and having a conversation about how to best manage the portfolio of projects.
In light of the above-mentioned focus soaking up a lot of our attention, a random sampling of Things We Looked At.
Still from Social Life of Small Urban Places, a film by William H. Whyte. More on this below...
Today we're flattered to see our efforts highlighted in a piece in today's edition of the UK's Guardian. The essay by Justin McGuirk does a great job of explaining how we approach situations which are often difficult to make sense of, let alone gain traction on. Justin's explanation of the way that specific, tangible entry points allows for new forms of consensus is a refreshing read. We are often struggling to put these notions into clear words, so it's nice when someone else does your job for you.
A trickle of feedback is coming in from the book. Thank you to everyone who has taken the time to share your thoughts with us already. We've taken to saving these emails to a folder and in some cases printing them out and dropping them in the impact box, a tattered cardboard container filled with tokens that help us trace the impact of our work.
It feels a bit funny to revert to such a low tech solution, but the palpable sense of accumulation is a nice psychological side effect. One of the things we're trying to be better about is understanding the feedback and responding to it as we shape future plans. So by all means, if you're keen to give us feedback on how you see HDL as useful to your work, or how it might be more useful, we're all ears.
Another still from Social Life of Small Urban Places, a film by William H. Whyte
Speaking of books, I will be in Romania this week delivering a keynote and a workshop at the Connection 2011 conference. I'll have a couple copies of the book with me so if you're interested in having one, just ask.
Film break! Careful... you're in for a full hour.
How excellent is that? Dan and I have been digging through some archival materials (including the Social Life of Small Urban Spaces) as we explore the notion of "legible practice." What does it mean to carry out a body of work and to self-consciously do so in a way that makes it easier for others to follow or to join in?
In some sense this has been a discourse about what it means to be "open" but we've gravitated more towards the word "legible" because it speaks to the difference between just doing something where people can observe, and doing in a way that opens up and documents the tacit decisions for others to understand.
William Whyte's work checks the usual boxes of sitting at the intersection of design and social sciences, but what inspires us is the blunt, thorough approach to observation as an evidence base for design principles. The video is still refreshing from the vantage point of these 23 years on. It's this kind of spirit that we are subtlely trying to bring to our work (and yours?) through tools like the Design Ethnography fieldguide.
If you're into this kind of design practice, I highly recommend that you take a look at the Young Foundation's Head of Design job posting. It's a good post at a great outfit but applications close this week.
Finally, I'm happy to have the opportunity to point to work by Seungho Lee, our superstar intern from last year, who is doing great stuff through the venue of his company About:Blank which makes excellent products with local craftspeople here in Finland. This video is about one of About:Blank's chairs, a humble process that nevertheless is pursued with an excruciating level of detail and care. Congratulations to Seungho & team.
One more thing. It's fall time here and the many courtyards of Helsinki are, for these few weeks, some of the best kept secrets of Europe.
The air is increasingly crisp as autumn falls upon Helsinki. And yet summer is not giving up without a fight. This week we enjoyed one of the warmest September days on record. It does feel warmer than last year about this time.
We have been taking advantage of the weather by getting in a few last exploratory walks for lunch or mid-day coffee. As winter sets in the radius of lunchtime possibility closes down and the daily rituals change. We try to take as much advantage of the warm months as possible, often working in cafes, libraries, or other nooks around the city for half the day or so. As it cools off we'll be spending more time in the mothership.
Autumn
Beyond the niceties of a good lunch, food has been a focus lately because of a bit of work we're doing. Street food, in particular, though we're taking a rather wide interpretation of the term. More on this soon, as we are preparing a slim publication on the topic. But the gist is that we're interested in how food cuts right to the nexus of so many interlocking systems. While it is deeply cultural, ephemeral, and literally a mater of taste, food is also an essential current in the hard flows of economics, health, and logistics.
As we pursue ways to positively affect the systems that shape daily life, we are searcing for entry points. The essentialness of food makes it a great candidate to act as a tangible pivot or hinge which allows us to research, observe, and design simultaneously at a very minute level where execution is direct and feedback loops are quick, as well as more abstract and systemic levels which on their own lack immediate feedback. More on this as it develops.
And it used to be a real picture of the Fiskars Slow Food festival held this weekend. That was until my camera decided to reformat its memory card.
University of Helsinki have recently published a video. It features a herring and it is a nice video.
From food to space. The other topic on high rotation within the team is community decision making. How do we make decisions together? And more specifically, how do we make decisions when it's not possible to agree to disagree, such as when there's a chunk of the city involved. A park, a disused lot, a nice corner, a store front. That kind of thing.
Borrowing from Nolli and thinking about more rigorously pursuing his technique of mapping the public realm.
Although this is a very nascent topic for us as yet, we've been doing some sketching. This one in particular is a quick study of the 'hidden' courtyards of Helsinki. Although the city is full of wonderful interior courtyards, they're mostly out of sight and really quite out of mind. How could these spaces become more of an asset to the city?
Both of these projects are orbiting around ideas that we explored with Clues to Open Hesinki, a pack of 'postcards from the future' that we created with the help of OK Do last spring. And while both the food and the courtyards have come back onto the radar through their own paths, it is interesting to reflect on the fact that they were also amongst the dominant themes of the conversations we had when developing Clues. I suppose I should say that it's gratifying, actually. The small bet we made with that project is now repaying its dividends and proving to be useful preliminary research for two projects which have their own focus at a new scale of ambition.
A small note about the book: I've updated the page to include information about where to find it in book stores. Currently there are only two, but I'm hoping to have time to work on expanding this list a bit. If you have suggestions for appropriate shops in your neck of the woods please leave a comment here.
Other projects: Justin continues to tweak the Low2No website, which is overflowing with details about the project; Marco had some promising meetings relating to the exchange, as well as work related to World Design Capital; Dan has been wrapping up some essential elements of groundwork for the smart systems aspects of Low2No as well as writing about food; I was out half the week on a mini-break and then handling the technical bits of the Low2No site; and Johanna is handling logistics and administration steady as ever.
Justin enjoyed the Herring Fair three years ago.
To close this weeknote I'll leave you with a link to MindLab's wrap up summary of their How Public Design? event that Marco and I enjoyed last month. Have a look—we'll be doing the same, perhaps after a visit to the Helsinki Baltic Herring Fair.
When the calendar looks like this you know it's going to be a steamroller of a week.
Names blurred to protect the innocent
The easiest place to begin is with the book that we mentioned last time. One week on from launch and we've had a modest bit of attention on that. So far a lot of encouraging feedback, so we are happy to hear that it is finding its way usefully into peoples' lives.
On Wednesday we held a launch event here in Helsinki to discuss some of the broader innovation challenges that the Studio Model was designed to tackle. And of course to give away copies of the book. We were humbled by the fact that About 60 people showed up on a rainy and blustery afternoon. Kiitos, kaikki!
Colors changed to hide the fact that these were low resolution pics taken on a camera phone
On that note, if you're in London we will be in town this week for some meetings and are taking advantage of the opportunity to have a book launch there as well. See the Facebook page for details and please RSVP (soon!) if you would like to come.
As I was cleaning my desk I came across some sketches done in preparation for the book trailer video. We stayed pretty true to these thumbnails. Not bad for ideas drawn on a sick bag.
Enough with this book thing. Things continue apace on other endeavors. This includes work in-house that Dan and I are doing with our colleagues Olli and Tapio to prototype some of the working environments and habits we anticipate fostering in the eventual new offices which are part of Low2No. More on this soon.
It also means Justin, and to a lesser extent myself, spending late nights working on the new Low2No website which we will be soft launching soon. It should look familiar to readers of this blog.
Because three's a charm, another piece of great news came in for Low2No this week. The project has received an Acknowledgement Prize from the Holcim Foundation. Thanks to our partners at Arup, Sauerbruch Hutton, and Experientia are due as well for this.
Thursday morning while Marco was in Estonia presenting at the Nordic Council of Minister's Modern Eco-Cities conference, the rest of the team had breakfast with Joi Ito and Markko Ahtisaari.
Joi @ Nokia Haus
Markko kindly invited us along to hear Joi give a talk at Nokia. Joi deftly connected many dots and it was a true pleasure to hear him talk about his plans for the MIT Media Lab, which he now directs. I'll keep this brief because the thoughts deserve a more careful bit of writing, but if there's one thing I took away from Joi's presentation it was this:
Because of the declining cost of doing things and increasing levels of complexity in the systems around us, it's often cheaper to prototype (and recover from potential failures) than it is to assess risk.
Update: Joi has posted about this on his website.
This dovetails nicely with some slow burn research we've been doing into what you might call 'cultures of decsion making.' Ultimately the ways in which we perceive, assess, and mitigate risk shape so much of what we allow ourselves to do. Likewise, the manner in which we anticipate, plan for, and recover from failure defines the outer limits of what we allow ourselves to reach for.
When we look at the rise of the open source software movement, agile project management, and the popularity of design these things add up to a new culture of decision making. The better we can coherently articulate the value of these approaches as ways to cope with the GFC and other black swans, the more likely we are to find a way through.
Or at least that's the hypothesis we're prototyping.
Perhaps the last thing we expected to do Thursday was end the day by moving 742 kilograms of paper, cardboard, and ink around Sitra HQ. But when a shipment arrives and the palette it sits on does not fit into the elevator, this is what happens. In other words, the book that we've been mentioning on this blog is finally here! Thanks to the helping hands of Seppo, who makes this building tick through his steady management of the front desk, we were able to get everything in from the loading dock in no time.
Inside were lots of these:
In Studio: Recipes for Systemic Change is a book about crafting vision. It's about how to take something big, messy, and complex and very rapidly begin developing a way to respond to the problem. It gives an introduction to the what and why of strategic design, documents the studios that we hosted last year, and then offers a practical "how-to" manual for hosting your own studio. Hop over to the book page and watch the trailer video.
Marco, Justin, and I are really honored to have a Foreword from Geoff Mulgan of NESTA and an Afterword by our very own Mikko Kosonen. These contributions put the work of Sitra's strategic design unit into the wider context of Sitra's activities as a whole, as well as the social innovation more broadly.
We have some launch events coming up and are looking forward to these as opportunities to meet old friends and hopefully also some new ones. If you've been following the blog or interested in Sitra's strategic design work it would be great to meet you. Please join us for one of the events in Helsinki or London.
Putting the book together has been an excellent—if sometimes grueling—opportunity to revisit the ways that we talk about our work. But it's also amazing the number of decisions put into motion by something seemingly as simple as "let's write a book". What began with documenting our work in a format that is easy to share, grew into a mess of micro projects that looks something like this:
Sometimes a simple book is not so simple.
TwoPoints have done a stellar job with the physical object; we've tried our best to create a PDF that is as easy as possible to use (for instance, it has a hyperlinked table of contents); and Sitra Communications team have been doing bang-up job helping with the press stuff. Well done, everyone.
More pictures. Or in other words, this is where we fulfill Justin's dream of being a hand model.
There's a cloth binding hiding inside.
All three Challenge Briefings from last year's studios have been refined and included here.
The bookmark is a thinly veiled attempt to solicit feedback.
To highlight some of the ancillary things we've been lining up before the book launch, there's a new dossier on design ethnography. This includes a "fieldguide" available in English and Finnish. It comes out of the Synergize Finland studios that we hosted earlier this year. We've also been adjusting this website to link up with Facebook, for instance, and to be more suitable for reading on an iPad and other tablet devices.
Onwards, onwards. If you're here in Helsinki enjoy Design Week and perhaps we'll see you around town.
Lots of little things, these last weeks. Perhaps this is appropriate since some of the trees around town are already starting to let go of their leaves. Increasingly, there are lots of little things all over the ground.
Justin and I have been doing a bit of work on a new website for Low2No, but it's mostly him down in the mine at the moment. I'm pitching in with advice here and there as we navigate that towards launch in early September.
Lahti city hall
Marco and Justin have been looking after the Low2No block itself, as they do in some form or another just about every single day. Justin was in Berlin meeting with our architects, Sauerbruch & Hutton, on the design of Sitra's new offices. Meanwhile Dan and I have been working in-house on the continued development at the intersection of Sitra's offices and the cultural aspects that this change will open up. In the process we've been making lots of lists, often involving spectrums or continuums, that try to articulate the qualities we're looking for in the new offices. Boxes, be gone.
We shared a brief but good discussion with the Elinvoima team trying to help them narrow in on a fertile topic for the next round of the forum. It was a discussion that spanned from the invention of democracy to the national anthem of the Czech Republic and the rhino-shaped capital of South Sudan. Marco was with them again for a longer planning session.
True fact: the team was in Lahti for half a day and the train ride back (and subsequent lunch) were some of the most productive hours of the entire week. During which time we revisited the conversations Dan mentioned last time and got one step closer to An Answer. I suspect it surprised all of us how quickly a disjointed set of possibilites seemed to lock into place just at the end of lunch. Undoubtedly this will have jostled itself loose again by next week, but as long as things come together for a moment of clarity on a regular basis we're on the right track.
Rainy day Ruoholahti
Otherwise: more book related odds and ends, a visit from Sanna and her three month old baby boy, sorting out our need for interns (get those portfolios ready), a braindump from the legal team, and some hurried videography shooting ghostly clouds dropping rain. Lots of little things.
We're still technically on holiday here until next week, but things are coming along with our book project so I thought I would share some pics from the process of bringing something to press.
An early dummy. We used this to mark up all errors and changes.
This is just after marking all of the changes and updates. There were a lot of things to fix.
Mocking up the cover on a dummy book.
Plotters from the press. Testing ink distribution and other technical elements. Spotted a couple more issues to be resolved too.
Back next week with a real weeknote!
It's July so most of us are on vacation (along with the rest of Finland). Unfortunately publishing deadlines do not go on holiday, so we are still clocking in to work on the book. Getting there.
Well, that's something.
We did start the week with that conference call Dan mentioned, and it was good, but otherwise pretty quite around these parts. Justin and Dan are on holiday. I'm on partial holiday. And Marco has been out of the office at the Tällberg Forum.
Recommendation: Enjoy summer. Weeknotes will be thin now till August.
With Juhannus now days away, we're transitioning from a spring of spiky activity that came in high and rapid peaks to a mid-year that is more even-keeled. As Dan mentioned last time, this includes experiments in our collective workflow, such as new rituals involving the whiteboard.
One week's worth of thoughts, notes, conversations, ideas, and misfires.
A couple balls rolling at the moment, all in different directions and each with their own pace. Marco, Justin, and Dan are each deep in their own corners of Low2No and I've been pitching in a bit here and there; our peek into the culture of street food in Finland continues; and we've been reflecting on and documenting our experiences as a cross-functional unit within Sitra. This last bit is part of a larger transition that is happening within our organization. So in addition to a lot of time spent at the board, we're also regularly whipping up one-pagers and trying to distill our experiences into easily digestible documents. As frustrating as it may be to constrain oneself to a single page, the discipline of brevity is a good and worthy challenge.
Draft book spreads. These are only a few days old and yet already things look much different.
And then there's the book. Now that we've organized and hosted a total of seven studies, our knowledge about how to do this sort of work is stabilizing. With interest about the Studio Model from Belgium to Brazil we decided that a 'recipe book' would be a good format to share some of our experiences (and hopefully insights)—so that's exactly that we're doing. After spending winter and spring writing, we're now in production. Editing, layouts, images, diagrams, and more. Martin at TwoPoints has been peppering us with questions about bindings and other arcana of bookmaking, which usually send us off into a small spiral of consideration before we come back with a decent answer. As these aspects calm down we are starting to think about electronic publishing. There is, quite frankly, a lot to do. So far it has been a relatively painless process. So far.
If you missed it, earlier this week we posted a slew of photos from the studios that we organized last month. Ivo shot in color this time so they look different. Last year was gritty chiaroscuro, but this year the images have an otherworldly lightness.
Over in Denmark, our friends at INDEX send word that they've posted the finalists for the 2011 INDEX: Prize. Congratulations to all of them—and good luck on the final round of competition.
And now that we have a healthy history of weeknotes we can do neat things like this: This was week 117, one year ago we were in Week 065. Moi Moi!
As we mentioned previously, last month we were working with the Synergize Finland team to run three concurrent studios on the theme of "new work". The details are continually pouring onto the Synergize (Elinvoima) website, so you can hop over there for the updates as the programme continues, but here's a peek at the week in an abreviated form.
Monday
Esko Kilpi talks with the 'new knowledge work' studio team about the ways that social media and the internet are changing working relationships. Monday was full of talks with guest speakers.
Tuesday
Tuesday each of the three studios were out and about all over Helsinki, making site visits to see the realities of contemporary work in each of the three themes. This is a scene from the group who visited the City of Helsinki offices to talk about immigration and work.
Wednesday
With a bit of top-down and bottom-up perspective percolating from the first two days, Wednesday is when things really got down to business. The teams were in studio all day beginning to synthesize their insights and ideas through group discussion...
... and collaboration in pairs.
That evening we had a town hall meeting with 60 guests where each of the three studios gave a 4 minute 'elevator pitch' of their current thinking.
Thursday
Marco and the rest of our Strategic Design Unit were continually 'sparring' with the studios to help them hone their proposals.
As the end of thursday came near, the deadline began to loom large. We ended each day with a dry run—'what if you had to present now?'
Friday
Dan and I stayed late on thursday night to help the teams wrap up their presentations. No one used Powerpoint, so there was a lot of paper-wrangling come friday morning.
The three teams presented one after another, each giving their version of the big picture and sharing a collection of 10 action areas each described in sketch form, both verbally and visually.
Amongst the audience were five special guests to give focused feedback: Annika Forsander, Kirsi Juva, Mikko Kosonen, Risto Siilasmaa, and Anni Sinnemäki.
Anni Sinnemäki responding to a question by Mikko Kosonen.
Risto Siilasmaa.
After the presentations concluded we moved all of the chairs out of the way and set up a big table to continue the discussion during a casual lunch.
Phew.
Next Steps
After the studio week the teams have had a subsequent session to begin developing some of the action areas into social innovation projects. The trajectory of that work is based on the rapid development of a big picture 'architecture of solutions' in studio and will culminate this fall when Sitra hosts everyone again for a celebration and announcement of the projects that are continuing forward.
As for us, we learned a lot from the week and it was an especially useful experience to run multiple studios concurrently. Exhausting, to be sure, but useful.
By nature of being an internal collaboration within Sitra we also dedicated time to articulating in a more careful way how to put something like an HDL studio together. Part of this was iterating and formalizing the tools and techniques that make each of the days tick.
One example is an 'ethnography field guide' that we developed with the help of WeVolve for the fieldwork on tuesday. On my plate is to finish up the English translation and get that document up here as a download, which will happen before summer kicks in.
In the meantime, there are many more photos of the week on our Flickr account. Enjoy!
All photos by Ivo Corda.
CASE STUDY Redesigning surgical instruments with careful ethnography and strategic design