Helsinki Design Lab helps government leaders see the "architecture of problems." We assist decision-makers to view challenges from a big-picture perspective, and provide guidance toward more complete solutions that consider all aspects of a problem. Our mission is to advance this way of working—we call it strategic design.

 

HDL is closing in 2013. Read Marco's letter for more about that.
Elsewhere at Sitra Opportunities: strategic designer and 'gastropreneurs' wanted

The 'Exchange' project we've been referring to for a few months emerges a little, blinking in the shallow light of a cold December morning. We're looking for a strategic designer, with particular experience of urban and participatory design processes, to help design a new participatory design competition model for the development of the train station area in downtown Lahti.

It could be you! If you have a combination of excellent Finnish and some experience of architecture/urban planning, participatory processes and ideas competitions that is.

Bryan built a page at where you can find out more details and how to apply.

(This is a direct test of our notion that embedding a strategic design capacity at the heart of organisations makes the difference. It's a joint project with TEM, World Design Capital Helsinki, and City of Lahti, and hopefully the first of several similar experiments.)

Secondly, the City of Helsinki's Food Culture Strategy project manager, Ville Relander, dropped me a line about the former slaughterhouse building project he's been working on (an incredible space seen here back in June).

The first spaces in these premises are now becoming available for rent and Ville, and the City, are looking for "gastropreneurs" to apply - more info here. (The site's only in Finnish at the moment, so if you're not a Finnish speaker, get into Google Translate and see what you can do. Alternatively, get in touch with Ville directly - he'd be happy to answer any questions.)

Ville's showing people around the space tomorrow (Friday) 9th December at 1300 and again on Wednesday January 11th at 0900. Again, do get in touch with him directly to find out more (contact details at the bottom of this page or try Facebook, LinkedIn etc.).

First dusting of snow this week. Exciting!

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Weeknotes Week 141

As I write this post there's a bubbling hive of activity behind me inside the Flanders District of Creativity in Leuven, Belgium. I've come to sit in the back of the room while the government of Flanders hosts a studio on child poverty. But more on that soon. This is the culmination of a particularly hectic week with two book launches in the US, some fast-paced work on a handful of projects in Helsinki, and now Belgium.

Let's start in New York. Justin, Marco and I were pleased to host a launch party for In Studio with Amb. Ritva Jolkkonen, currently the Consul General of Finland in New York. She very kindly welcomed a group of designers, NGOs, and public sector people for a gathering at her residence which features a rather stunning view over central park. Naturally, this is the one time (seemingly) when I did not have a camera on me. You will have to imagine the view.

On Tuesday Marco spent the morning presenting at and moderating a discussion for an event hosted by MIT's Collaborative Initiatives. I wasn't in the room, but from what I hear he did a bang-up job keeping a group of big-wigs on track.

Just to make sure we're not being lazy, we also hosted a book launch in Cambridge, MA that evening, seeing as we were already in the neighborhood. Turnout there was good and it was nice to see some familiar faces.

Back in Helsinki, I had a brief meeting with the Helsinki Ympäristökeskus (Environment Center) relating to our ongoing street food work and Dan and I had the pleasure of meeting Stuart MacDonald. Stuart was in town from Glasgow for an event hosted by the British Council. He alerted us to some of the strategic design work that is bubbling up in the UK, particularly around community planning. We'll be digging into that more in the future as Brickstarter ramps up.

Oh right, Brickstarter is ramping up.

Speaking of the UK, Dan was in London for something less than 24 hours to participate in a meeting of the minds that attempted to merge neuroscience with... urban planning!

Amidst all of this Aalto University reversed an earlier decision about the name of the school which contains the departments of art, design, and architecture. Previously they had announced that it would be called the School of Arts and Creativity, but after significant public uproar it will now be called the School of Art, Design, and Architecture. Personally I see this as very positive. Claiming 'creativity' as a namesake was not only a little greedy, but also rather devaluing of the disciplines that the school represents.

The studio here in Leuven is getting ready to make their final presentation so I will hastily close this weeknote and leave the details of what's happening here for the next post.

 

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Weeknotes Week 140



Eira, Helsinki, 0830
Eira, Helsinki, 0830

This was the view in Helsinki (Eira, specifically) this morning as I dropped my kids off at päiväkoti (daycare). For a relatively new Helsinki resident, the sun appears to be doing some extraordinary things - hanging low in the sky for a few hours, and so bouncing off the Baltic at oblique angles and shrouding only the skyline of the city in a canopy of sunlight that just floats at the top of buildings. November, which roughly translates in Finnish to “dead month” I believe, is traditionally the grottiest month, all rain, cold and darkness before the snow comes to bounce the light around more. But so far it's relatively benign, almost mild. Almost.




Anyway, last week was spent picking up the pieces after the aforementioned Australia trip. I was able to spend a little time with Marco, who was largely knee-deep in stewarding Low2No and Exchange towards the end-of-year finishing line, trying to keep intent intact in both.

Justin and Bryan were in the USA, working on the NYC and Boston book launches for In Studio (both of which have now occurred, and went well by all accounts). Bryan and I managed to catch up about our work reshapng our office space and culture, with Tapio. We’re trying to prototype a new organisation, in line with our new strategy processes with Paula + team, through prototyping new approaches to spaces and systems.

I spent some time on this, and some time on Low2No also, eating up a forthcoming workshop with Arup, Experientia and Granlund, hoping to take the vision down a notch towards strategy; or really, a set of projects which exemplify and unpack the strategy.

Also, much writing. Not least for an upcoming shortish book on strategic design, picking up some of the leads from In Studio; it  will include a short diatribe on why I think design thinking is largely a dead-end (before you send me hate-mail, please note the active modifier “largely”.)

I was also lucky enough to receive a visit from Seoul’s Hope Institute, who are perhaps the premier social innovation outfit in South Korea. As usual with these social innovation types (see last week) lots of overlap in terms of intent and approach. Thanks to Sunkyung and Yang So for swinging by on the way home. (Finnair’s strategy of making Helsinki the best European hub for Asia can really work in favour sometimes.)

Nice also to see Patricia McCarney, from the Global City Indicators facility, a colleague from the HDL Sustainability studio team, who was also in town briefly as part of a panel for an architectural competition.

I also had a coffee with the intriguingly anonymous blogger behind Jees Helsinki Jees, one of the best Helsinki0based blogs in terms of unpicking and critiquing the way the city is working. Or not. Sharp, acerbic and informed, it's good to see this kind of contribution to the conversation in a culture which can tend to shy away from uncomfortable topics. Her posts on parking regulations are worth the (free) price of admission alone.

And last but far from least, a really good meeting with the City of Helsinki, of which more later hopefully.

Finally, a new project from one of the world’s most interesting design firms (disclaimer: also good friends) BERG London, which subtly, wittily, playfully, respectfully and just plain smartly connects digital stuff to everyday physical contexts, habits and experiences in a way that has previously been beyond, well, most. Welcome, Little Printer.

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Weeknotes Week 139

Late late late, always with the weeknotes. I do apologise, not least to my more productive colleague Bryan, who is always on time with his weeknotes DAMN HIM. Bryan, Justin and Marco spent most of the week on Low2No here in Helsinki, while also setting up the forthcoming New York and Boston book launches for our In Studio: Recipes for Systemic Change book.

As for me and my tardiness, I can only point to the impact of a 4.5-day trip to Australia. I'm a member of the South Australian government's Integrated Design Commission Advisory Board, and we were due a meeting. As that's a long way to go for a meeting, every other minute was accounted for with some form of productive activity, save a jetlagged dawdle around Darlinghurst which I mentioned here.

Darlinghurst, Sydney
Darlinghurst, Sydney

The advisory board is good: it also features John Denton of Denton Corker Marshall (non-Australian readers may know their multiple-award-winning Manchester Civil Justice Centre building or their work at Stonehenge), plus the writer/critic Elizabeth Farrelly, who I'd long wanted to meet, as well as Dr. Graham Hugo, Prof. Catherin Bull, Prof. Janice Birkeland, Assoc. Prof. Joanne Cys and Jim Hallion from SA Dept. of Premier and Cabinet. 

We have a good session in the morning discussing progress on strategic campaigns like Adelaide's 5000+ urban renewal/city redesign project, and how to link, say, a particular riverbank project to wider strategic change that might stretch right across South Australia (I'm always looking for Trojan Horses!)

Hot Adelaide
Hot Adelaide

In the afternoon we visit two local productive centres—Adelaide College of the Arts and The Jam Factory. Hearing the staff talk was fairly inspirational, as was seeing the students, craftspeople and artists at work. The live glassblowing at the Jam Factory was quite a blast, though it did occur to me that the heat outside on the street was approaching that of the kiln inside. Quite different to the Helsinki I'd left a few days before (although I'd seen similar scenes in a lovely archive documentary piece about the great Finnish designer Kaj Franck at an exhibition at our Designmuseo a few months ago.)

The work that Integrated Design Commissioner Tim Horton, and State Government Architect Ben Hewett, are doing in South Australia is really interesting. They're closer to government than us i.e. actually embedded within the core of Dept. of Premier and Cabinet, but it's one of the few other projects we know of worldwide beginning to build a strategic design capacity at the core of government. Thanks to Tim, Ben, Sky, and the rest of the team for a good couple of days.

I was also hosted by the Australian Centre for Social Innovation (TACSI) and much thanks to them as well, especially Sarah Stokely and Brenton Caffin. I had a good private session with them, also in Adelaide, and their projects—especially Radical Redesign and Family-by-Family—are well worth checking out. Again, fantastic work.

TACSI also co-hosted a public lecture I gave in Adelaide with the IDC, as well as a 'Social Innovation Dialogue' seminar I ran in Sydney (this was also a joint effort with Australian Social Innovation Exchange, whose Steve Lawrence came through Helsinki a few weeks ago, and was moderated by the great Martin Stewart-Weeks.) (Thanks to Alex Roberts at the Australian Government's Public Sector Innovation site for a nice write-up). 

Darlinghurst, Sydney
Darlinghurst, Sydney

All that plus an interview on Radio Adelaide's show The Plan, with Angelique Edmonds (it's the South Australian version of Melbourne's essentially peerless 'The Architects', on Triple R)  and a newspaper interview too. Phew.

Back in Sydney at the end of the week, I caught up with Gerard Reinmuth, a principal at one of Australia's most interesting architects' practices, Terroir (based simultaneously in Sydney and Copenhagen, as well as on the twitters.) Gerard is also Practice Professor on the Architecture at University Technology, and so I spent a enjoyable if challenging last day in Australia as part of a panel reviewing work on the course Gerard has been teaching over the last few months (panel also included John Choi from Choi Rophia and David Neustein of various. Strategic issues were also to the fore here, as the project was a Sydney-based detention centre for immigrants (talk about a loaded topic); but also much discussion of the particular qualities of building and site. Another excellent project.

So that was week 139 that was.

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Weeknotes Week 138: Mostly about food

Roll call! Johanna is mostly pitching in on Synergize Finland projects, Justin is holding down the fort in Boston, Marco is in Moscow giving a talk at Skolkovo, and Dan is somewhere in Australia running at a breakneck pace with a full slate of talks, workshops, and meetings there. For more on that, follow Dan's Twitter account or look for the mentions of @HDL2010. And this leaves me, alone in Helsinki, spending the day out and about and writing.

Between bouts of project planning and other exciting administrative duties we've been continuing to drive our research into the street food of Helsinki. Below is a snippet of that, one of four narratives that we open the booklet with. They're meant to give snapshots of different key moments in the development of Helsinki's food culture. As you might guess, we're much more interested in the stuff around the food than the victuals themselves.

Ullanlinna, 1960 

The woman shifts nervously from foot to foot outside the restaurant’s doorway. Above her, a green neon sign sputters into life, casting the restaurant’s name in flowing script across the elegant square, although the sun seems to have no intention of disappearing anytime soon. Still, it was late, and he was late.

She dares not go into the restaurant without him. This is not simply a matter of etiquette, or timidity on her part; it’s the law. In Finland, women are not allowed in restaurants unless accompanied by a man, so she waits. She finds this faintly offensive, as she’s heard that the reasoning is that women in a restaurant or bar on their own could only be there for one thing, and it wasn’t the food.

Dancing isn’t allowed either, for similar reasons; this she finds more ridiculous than offensive. There had been some progress, however: after the Helsinki Olympics, Alko, who set such rules, had deigned to allow the introduction of something equally licentious: the bar stool.

That the new owner of the restaurant is a woman, Mrs. Paukka, is an irony also not lost on her, but it makes no difference. For all her progressive attitudes, the woman had never been to a restaurant before, just as no-one in her family had. But she’d heard about Mrs. Paukka’s new menu—in particular the crispy fried Baltic herrings—and had pestered the man about going for weeks.

The sharp new kiosk across the square, owned by the restaurant and the only one in the country with an alcohol license, is full of men sitting, smoking, drinking, eating gelato, workers from banks and docks alike gathered around the small tables under the trees. She feels their eyes occasionally upon her. The woman pulls a copy of Kaunis Koti from her bag. She’d just bought the magazine from the R-Kioski on Korkeavuorenkatu, and had intended to save it for the tram ride home, but it would prove more useful as a screen to hide behind for the moment.

A skid of leather shoes on the cobbles behind her, accompanied by “Anteeksi, olen myöhässä!” …

Simultaneous to the writing, we're also doing some light data mining. I spent part of yesterday doing a bit of very light scripting to help us more easily pull data from the local restaurant website, Eat.fi. That process looks like this:

Left to right: 1) a map of open restaurants at a particular time, as provided by Eat.fi 2) the code on Eat.fi that makes this view possible 3) a small script that takes a bunch of copy/pasted HTML code and returns a count of the open restaurants 3) collecting that data by hand in Excel 4) visualizing it in Illustrator using a polar graph. Much faster than counting all of the dots on the map 24 times.
Left to right: 1) a map of open restaurants at a particular time, as provided by Eat.fi 2) the code on Eat.fi that makes this view possible 3) a small script that takes a bunch of copy/pasted HTML code and returns a count of the open restaurants 3) collecting that data by hand in Excel 4) visualizing it in Illustrator using a polar graph. Much faster than counting all of the dots on the map 24 times.

We wanted to make a simple point: at the moment when drinking activity on the typical weekend is spiking, food availability is crashing. Restaurants stop serving food and there is very little of a night time economy to speak of. So we made a diagram showing the opening hours of all 569 restaurants in central Helsinki. That's the red line of this diagram:

Red: # of open restaurants at each hour, as detailed in the records of Eat.fi (peaks at 422). Blue: anecdotal observation of public drunkeness (intensity & volume) on a typical Helsinki Friday
Red: # of open restaurants at each hour, as detailed in the records of Eat.fi (peaks at 422). Blue: anecdotal observation of public drunkeness (intensity & volume) on a typical Helsinki Friday

The blue line is interpretive, a sketch. It's not based on data at all. As we evolve this diagram we'll figure out a way to handle the discrepancy between these two (one based on data and one anecdotal observation) but for now it's shaping up as a way to illustrate the point. The fact that the red hoop and the blue hoop scarcely overlap is one (small) part of the reason why saturday morning the streets are dotted with puddled of vomit and why alcohol related injuries and assaults are high.

Of course this has a direct impact on the individuals whose health is impacted or who are the victims of violence or property damage. It also indirectly effects the efficacy of Helsinki's tourism strategy that seeks to make this a globally competitive destination. So here too the details matter.

The primary offering today in Helsinki street food. Photo: <a href="http://www.kaarlekaarle.com/">Kaarle Hurtig</a> for Sitra
The primary offering today in Helsinki street food. Photo: Kaarle Hurtig for Sitra

As you can see, to make at point that sits at the intersection of governance, business, and culture we're starting to pull together a range of different sources as well. Mixing ephemeral narratives with the historical development of the market and its regulation from 1900 onwards; bits of data with rich imagery; interviews with close observations. 

Mid afternoon coffee at Camionette
Mid afternoon coffee at Camionette

We've been moving between conversations and interviews with organizers and activitists like Olli Sirén, who has been the public face of Ravintolapäivä or Tio Tikka, who started Helsinki's only current food truck to The Public Works Department, who Dan and I visited this week.

Snapshot from one of the restaurants open for the first Ravintolapäivä
Snapshot from one of the restaurants open for the first Ravintolapäivä

In our booklet we're pulling together a bit of the history, current evidence, and indications of where there is untapped potential for innovation. Ultmately we are looking into the past before speculating about the next hundred years of everyday food in Helsinki and how we can make them even better. And in that regard we're focusing on how the dark matter, all the bits that situate food within our everyday lives—or not.

And to end, an observation about the color of milk packaging in northern Europe, provided by the ever amusing and insightful The Kaspar Stromman Design Blog.

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Weeknotes Week 137

First, a note from one of Sitra's other projects called Reviving Village Within A Town. In an effort to enable young people to have a more active role in co-designing the services that are available to them (like sports programmes), and therefore also getting more out of these services, we find two intertwined lessons. One about time and one about scale.

“People are active themselves instead of waiting for others to do things on their behalf. After all, local well-being is built on the people’s own initiative and activity,” [project manager] Mira Sillanpää points out. “You must also remember that it is not always about creating all-embracing solutions for the long term. Small changes can also have a huge impact. If the needs of the local residents change, the services provided by local authorities must change accordingly.”

In Mira's observations as quoted above, there are familiar tones of the ethos of prototyping, of beta, and of iteration. But perhaps more profound is what she gets to at the end: that times change, needs change, and that our public services should be similarly agile. In other words, being able to end programmes gracefully is as important as starting them intelligently.

And this ties to another aspect of the project which is embeded in the very name of the work: Reviving Village Within a Town. Lurking here is a recognition that scale matters too. The project is located in Hämeenlinna, a town that includes a number of smaller villages. By making room for local communities to conduct low-risk experiments in their own areas, we gain the ability to test and iterate at a more manageable scale before growing or replicating what works to other communities.

In other words, early innovations are not for everyone, and not for everywhere. Utilizing the small scale—in both time and space—allows us to be more sophisticated about our risk assessments. More of this please.


Twelve thousand kilometers away, in sunny Buenos Aires, the government there is also thinking about the power of the small scale, albeit in different ways. While in Argentina to give a talk as part of the CMD international design conference, I noticed that some of the parks have signs which implore residents to visit a Facebook page like this one. One finds a brief bit of history about the place, an invitation to share stories, participate in events, and to use the public space to organize your own functions. Smart, simple, cheap.

CMD is housed in a large building that used to be a fish market. It's vast!
CMD is housed in a large building that used to be a fish market. It's vast!

But to CMD, the main point of the trip. The Centro Metropolitano de Diseño is a facility sponsored by the city government of Buenos Aires in an attempt to boost the creative industries. It's a bit similar to the the Design Forum here in Helsinki, except CMD also includes incubation space for young design-led companies. Under the ambitious leadership of Enrique Avogadro, CMD are expanding their focus to look at the potential for design-related business and programmes that are able to generate social capital in addition to financial capital. Being located next to one of Buenos Aires' villas provides extra imperative. This is the context in which I was there to share Sitra's work on strategic design, and particularly what it means to practice design in a public sector context.


Back here in Helsinki, as we continue to develop our work on the mysterious exchange project, we've been looking at things like this Bloomberg Innovation Delivery Fellowship. And then for no particular reason other than the fact that we saw it from a couple different people on twitter, also MIT's Atlas of Economic Complexity.

Dan spent a couple days in Sigtuna, Sweden where he was part of an international workshop hosted by MISTRA, The Foundation for Strategic Environmental Research, who are undertaking an ongoing indea development programme to identify new areas of research. After that he and I were consolidating thoughts on some small renovations to the Sitra tower.

Marco was in Finland but in and out of the office, including giving a talk at a Fortum event as well as taking part of the ongoing World Design Capital public sector working group.

Justin took a day trip from Boston down to New York to meet with the consulate there and begin preparations for an upcoming book launch later this month. He's also taking care of logistics for a launch in Boston, so if you're interested in either of these, check back in a week or so for further details.

And daylight savings time happened, so it's officially dark here. This was week 137.

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Weeknotes Week 136

Notes rather than thoughts/links this week, if you don't mind. First up, a few meetings.

Bryan and I caught up with Ville Relander, the City of Helsinki's PM for their Food Culture Strategy. Many, many ideas spinning out of that one, as food culture is one of the most exciting and rapidly moving development areas in Finland. Equally, food is a way in to so many everyday systems: local culture, logistics, entrepreneurship, national identity, immigration, sustainability, service culture, retail, smart systems, production, industry, popular culture, urban planning, health, education, waste, the relationship between urban and rural; it's all in there. It's a key area for us, in terms of systemic change. We look forward to working with Ville on this.

(Incidentally, we met at Kluuvi, the newly-opened complex in the city centre, which is worth a look. Not least the excellent Eat&Joy Maatilatori (farmers' market) in the basement.)

Sitra also hosted a visit from Fundación Chile, one of the few organisations with a similar remit and position to ours. As part of the visit, Bryan and I met with Francoise Tirreau Glasinovic and Alejandro Tocigl.

It happened to be a rather beautiful autumn day, so we took Francoise and Alejandro for a walk around the harbour from Ruoholahti to Moko on Perämiehenkatu. Although there are key differences, the similarities between our organisations are manyfold. We talked for a couple of hours and we were probably only just getting going. Key areas of interest included different tactics for overcoming the tendency of project teams towards silos, or conversely towards proliferation of project ideas, and how to measure multiple forms of 'capital' from investments and projects, such as those suggested by concepts such as shared value. And so in turn, how to decide what to do in the first place! Many thanks to Francoise and Alejandro for dropping by and for the great conversation—we will continue the dialogue.

The strategy and budgeting process rolls on, and fills many of the gaps left between these conversations. We're knee-deep in it, but the end of the beginning is in the sight. It was good to hear that we (Sitra) had a very well-attended external stakeholder day recently, providing strong input from outside. Bryan and I will be working with our colleague Tuula to ensure all these conversations turn into useful tools for the organisation.

In between all that, it was a week of engagement through events. Marco was in Taipei for much of the week, at the 2011 International Design Alliance Congress, presenting Low2No and taking part in a panel on urbanism. Justin was at DMI Design Management Annual 36: Design at Scale, in New York (and good to hear from Justin that old friends Jake Barton and Nicola Twilley were on top form.) Bryan took off for Buenos Aires for the Centro Metropolitano de Diseño for various events, including giving a talk at the Design Festival, and general scouting. I was holding the fort in Helsinki all week, but will report back on last week's Tallinn conference shortly, and prep for next week's trip to Sigtuna for a Mistra gathering.

I did however give a talk at Nokia on Friday, to their design team (Marko Ahtisaari invited us, after we attended Joi Ito's talk a few weeks back.) Interesting times at Nokia, given the announcement of their new phones the day before. It remains to be seen whether this is a comeback, but there are always some smart cookies there, and the Lumia/Asha/flexible concept phone combo has already changed the conversation around the company. Thanks to Matt George for hosting, and organising a good crowd.

MIT Press!
MIT Press!

While out and about, no doubt preparing for Snowtober, Justin also snapped this pic of In Studio in situ at MIT Press, in Cambridge Mass, which means of course that you can buy it there. As reported last week, it's getting out there. Do keep your feedback coming in—it's invaluable learning for us.

At DMI NYC, Justin had given a quick welcome/overview to DMI Helsinki in 2012. On related matters, congratulations to Cape Town, winner of World Design Capital 2014.

Helsinki is next year's WDC, and as with the Finnish winter, we are beginning to sense its imminent arrival. Preparations and planning are beginning to transform into activity, and it will be fascinating to see what it feels like on the street. I remember being impressed with how Victoria's State of Design festival was so vividly present in the city of Melbourne, rather more than Sydney's Design, say (no fault of the very capable Sydney Design organisers by the way; just some key differences in levels of funding and particularities of urban fabric and culture.) It wasn't so much painting the town red as turning the city over to design for a couple of weeks. It's a challenge to sustain that for an entire year, but the programme for Helsinki WDC look to be nicely diverse at this point.

More to follow on Sitra's involvement with WDC Helsinki.

And following last week's links to reports from inside Occupy New York, this from inside Occupy London, by Madeleine Bunting in today's Guardian. From "architecture of consciousness" to "key symbolic public space".

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Competencies Navigating the No-Man’s Land

Note: This piece was originally written and published in OK Talk, a book produced by OK Do that is based on a series of conversations they organized around Europe. I'm sharing here because it dips into an essential question: what kinds of qualities should we look for in strategic designers?



If one visits a design book shop they are likely to walk away with an impression that these fields are becoming more and more embedded in work outside the usual cultural territory for which architects and designers are more commonly recognized. The politics of space, the economies of place, the sociology of material, and topics along these lines are increasingly the focus of publications. But is there practice to back up the rhetoric? Yes, some—but not enough of it.

As part of our ongoing work under the banner of strategic design at Sitra, The Finnish Innovation Fund, we have been attempting to address looming issues such as demographic shifts and climate change by developing new roles for designers beyond the comfortable confines of cultural production.

There’s currently a significant gap between the activities of government and most of the design world. Our practical experience has shown that these two realms mostly exist in a current state of indifference. Governments are largely unaware of the positive implications of design as a way of working that is separate and distinct from the arts and humanities, on one hand, and science or engineering on the other. At the same time, the communities of architects and designers are largely still oblivious to the pragmatic realities of government. Publishing a book is a far cry from shaping policy.

Posters by <a href="http://www.markclintberg.com/">Mark Clintberg</a>
Posters by Mark Clintberg

These parallel ambivalences combine to result in a situation where working between government and design means being outside of both. There is not much of an ‘in between’. Rather than permeable borderland, we find between design and government a “no-man’s land”.

The question of the moment is who will be the intrepid intermediaries who make it their role to bridge the gap and take the first-mover advantages of doing so? As we are in the occasional habit of recruiting these kinds of individuals, we have begun developing a way to identify the skills that it takes to be successful between government and design.

What follows is v0.3 of a skill profile of the successful interloper:

Comfort with Uncertainty & Ambiguity

London, Uk
London, Uk

It’s a fact of the ‘in between’ that one will often find themselves in situations that are uncertain or ambiguous. Being comfortable in such situations is perhaps the most important criteria that we look for. In practical terms this means having the confidence and humility to take part in a conversation about topics that you do not totally understand and being able to wade into situations, contexts, and cultures that you have little or no experience with.

Paul Nakazawa, Lecturer in Architecture at the Harvard Graduate School of Design, uses the term “pre-factual” to describe situations where there is an incomplete or contested base of facts, thereby leaving those who operate in that territory without stable reference points or established practices. It’s an apt term for many of the pressing issues that advanced governments today are facing, such as financial difficulties, climate security, demographic shifts, and global interdependence just to name a few.

As a society we are now reaching a point of awkward maturity where we are able to understand the potential of humanity to impact large scale systems such as the Earth’s climate, yet we are still without tried and tested means to reverse those negative effects. In this pre-factual condition, those who work at the pivot between thinking and doing have to be comfortable with ambiguous and uncertain conditions if they hope to avoid paralysis by analysis. This implies a different attitude towards risk taking, one that has a sophisticated approach to understanding the probability and likely costs, so that calculated risks can be taken.

Translation

Lahti, Finland
Lahti, Finland

Whether between languages, cultures, professional cultures, or mental models, the ability to translate things that happen in one situation to be useful in another situation is a core skill of the 21st century, where the pre-factual nature of many contexts makes native expertise and experience hard to come by.

Arbitrage—the use of unique position within the marketplace to buy in one place and sell in another at a better return—is ultimately a success of translation motivated by personal gains. But there’s also an arbitrage for the common good: how can models, concepts, and experiences be borrowed from one context and put to good use in another? And more importantly, who is best positioned to accomplish this?

For this reason, individuals who have experience between multiple cultures (either literally or professionally) tend to have more advanced translation abilities and therefore more to draw on in moments of true uncertainty.

Intellect & Emotions

Rovaniemi, Finland: civic structure or giant guppy?
Rovaniemi, Finland: civic structure or giant guppy?

One of the realities of working in the public sector in many contexts is that it does not pay as well as the private sector. Because of this, working for the public good tends to involve some degree of moral compunction, which is very good and important because it’s a sign of commitment—until it gets in the way of judgment.

It’s a fine line between doing good and being a ‘do-gooder.’ The latter tend to have cloudy judgment when tough decisions come their way, while the former can maintain a critical edge even when things are rosy. But going so far as to operate without an emotional ability means being devoid of the essential ability to empathize, so there’s a balance to be sought.

Opportunism & Ambition

Copenhagen, Denmark
Copenhagen, Denmark

Striking a productive balance between intellect and emotions on a personal level is closely tied to pursuing a useful equity between opportunism and ambition in one’s work. We look for individuals who are able to see the big picture and think about redrawing it, but know that huge changes start with small steps. In real terms this means being able to seize opportunities when they arise, even if those opportunities are not perfect (they never will be), because one is able to find a place for them within a more ambitious plan. This is what it means to work today with the future in mind—to straddle a border we’re always, all of us, in the process of crossing.


Get your copy here to read the other contributions by ÅbäkeMartti KallialaZak KyesMarkus MiessenKaren Mirza, Anni Puolakka, Jenna SutelaTeemu SuvialaFinn Williams and more.

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Weeknotes Week 135

Logistics first: Justin and I were in the office all week; Dan spent half of it in Tallinn presenting at Creative Entrepreneurship for a Competitive Economy; and Marco was around until today, when he left for Tapiei to give a pair of talks at the IDA World Congress. This upcoming week Justin will be at the Design Management Institute event in New York and I will be at CMD in Buenos Aires to give a presentation there. We all have some copies of the book in our luggage, so say hi if you want one.

Fall in Helsinki's Kaartintori
Fall in Helsinki's Kaartintori

Back at home, we enjoyed hosting Norway's Agency for Public Management and eGovernment (Difi) who came to visit on Thursday. Together with Sitra colleagues Sari, Ossi, and Marja we had a good conversation about the challenge of balancing the need to change public sector culture with the realities of having to do so in a non-disruptive way. This conversation echoed some of the things we discussed in our meeting with the UK Cabinet office mentioned here, as well as the general tone of MindLab's How Public Design? seminar in September.

Budgeting exercises continue, as does the ongoing process of shaping a portfolio of projects for 2012. More about this when we have something stable to share.

I had a fight with the label printer and it won
I had a fight with the label printer and it won

We're happy to announce that we've added two more bookshops to our fledgling distribution network for the book. Booklounge in Cape Town, South Africa and the SFMOMA Museum in San Francisco, USA will shortly have copies on sale.



Meanwhile, Marco has been steadfastly making his way through out mailing list, sending out copies to some of our stakeholders. His signature-singining fingers are getting a good workout.

Last week Dan entertained us with a quirky video from Finland's history, this week we go to Canada where they've created a creepy origin myth out of Marshall McLuhan's famous line "the medium is the message."

And then, perhaps, to New York, where the Occupy Wall Street protests have become a focal point for contemplating contemporary democracy. Lots of good writing on this, but I particularly enjoyed Michael Kimmelman's analysis in the New York Times:

It so happens that near the start of the protest, when the police banned megaphones at Zuccotti Park, they obliged demonstrators to come up with an alternative. “Mic checks” became the consensus method of circulating announcements, spread through the crowd by people repeating, phrase by phrase, what a speaker had said to others around them, compelling everyone, as it were, to speak in one voice. It’s like the old game of telephone, and it is painstakingly slow.

“But so is democracy,” as Jay Gaussoin, a 46-year-old unemployed actor and carpenter, put it to me. “We’re so distracted these days, people have forgotten how to focus. But the ‘mic check’ demands not just that we listen to other people’s opinions but that we really hear what they’re saying because we have to repeat their words exactly.

“It requires an architecture of consciousness,” was Mr. Gaussoin’s apt phrase.


Recently I happened to spot a micro-protest in a different medium in the subway tubes of Helsinki. Someone has posted EI KIITOS ("no thanks") stickers on most of the advertisements. I like that in both examples there's a politeness to the protest, even if a bit facetious. OWS is by far the more interesting of the two because of the infrastructure that the community has had to build now.

While they are definitely saying no to something, they protestors are also obliged to prototype a constructive example of how to organize human society. And not just the mic checks described above, but an entire miniture society including its own food service, sanitation department, library, and more.

Like any society, that one that has bootstrapped itself in Zuccotti Park has its own issues. Chris Cobb describes in Domus the group's creation of special women-only sleeping areas, for instance, which seems to imply that it's no oasis.

Lately I've been reading a lot of materials from open source movements and feeling as though we're living through a moment similar to the birth of the hippies in the 1960s, and the specific of the OWS story underline this thought. It also strikes me as a particularly American form of protest: complain, sure, but mostly just build the thing you want somewhere else. When you're condemming the global financial system, however, I'm not sure there is a somewhere else. And that's the problem.

Regardless of how the occupation plays out, I hope that one of the more lasting outcomes is an enhanced recognition of the need to develop a new culture of decision making. There are issues when the decisions of 1% outweigh the other 99, as there are when one form of value, such as finacial gain, dominate all others, like environmental and social returns.


A new culture is already emerging as public outrage, social media, and generally high levels of complexity begin to intersect. The real question is whether our formal democratic forums—our parliaments—will be able to handle it in a constructive way. Or if they end up in fisticuffs.

Note: We've had a bit of a technical problem with this post so it disappeared for a better part of Sunday. Sorry about that!

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Field Reports Thoughts from Connection

If you look closely, you’ll see many of the rooftops of Bucharests’ Lipscani quarter glimmer in the sun, reflecting newly applied copper and tin back to the sky above as if to suggest that first and foremost this metropolis is rebuilding itself under the eyes of god. While this city is indeed dotted with its fair share of sites bearing religious importance, there’s no mistaking the zeal with which modern Bucharest is being rebuilt by the people on the ground. It’s a place where one encounters making and re-making almost at every turn and it's a great coincidence that the neighborhood at the forefront of this change is one with a long history of trades and guilds. Romania is not waiting for any heavenly bodies to anoint them, if the organizers of Connection have anything to say about it the focus here is on linking up the market and the citizenry into a society that is sustaining and sustainable. I’ve come here to keynote Connection, a conference on social innovation put on by an ambitious group called Ropot. More on this in a bit, but first: the city.



Lipscani plays the part of a familiar European tourist district, replete with terraces sponsored by beer companies, street vendors, and the steady thump-thump of Euro beats oozing out of cafes with more neon than customers. On the surface it can be generic, but with a closer look one finds moments of genuine and endearing locality. Many of the wares on offer at the street market, for instance, appear locally produced and this includes the sweets (which are very sweet). Pockets of the 19th century, such as the popular brewery restaurant Caru' cu Bere offer a hospitable glimpse of the pre-communist city, not to mention a hearty meal to beat back the chill of an autumn Sunday.

A local wedding amidst the tourists that fill Caru' cu Bere to the rafters
A local wedding amidst the tourists that fill Caru' cu Bere to the rafters

According to locals, the original dream of the reinvigoration of this neighborhood was to create an artists’ quarter. Although the current iteration is more gentrified than this—and it’s no Postdamer Platz, so this gentrification is very relative—gems like the small bar Atelier Mecanic shine through. It’s a sort of high style junkyard where the local cool kids drink amidst a setting various mechanical trinkets repurposed as thoughtful decoration. The communist-era leftovers lining the walls are strong material symbols and it’s tempting to see them as trophies of the conquest, now drained of their robotic animation and relegated to watch from their perch on the walls as contemporary Bucharest thrives. It’s the kind of place where one imagines a new generation of intelligentsia congregating, like the editorial staff of Decat o Revista, an upcoming local magazine on the model of “Wired meets the New Yorker”, or the group of architecture students sketching across a narrow table while I visited.

Sunday afternoon in Atelier Mecanic
Sunday afternoon in Atelier Mecanic

But one does not come to Romania without thinking about Dracula, and so to his castle we go. Three hours north of Bucharest is the town of Bran, the population of which has just grown by 80 for Connection, a long weekend focused on building social innovation capacity within central eastern Europe. Initiated by the enthusiastic four-person core of Ropot and executed with a network of partners, the event brings together a wide range of people from Romania and neighboring countries to bring new ideas to the conversation. Carefully crafted as a multi-day event, it’s also designed to build connections and spread knowledge laterally.

Don't let the looks fool you, although the atmosphere was decidedly relaxed, <i>Connection</i> was carefully orchestrated
Don't let the looks fool you, although the atmosphere was decidedly relaxed, Connection was carefully orchestrated

Blindly-drawn portraits posted as a who's-who of the event
Blindly-drawn portraits posted as a who's-who of the event

In the spirit of the many social entrepreneurs in attendance, I came to make a simple pitch: details make or break big picture ambition, and design approaches are a useful lens to pursue the details and the big picture concurrently. Under this umbrella I took the opportunity to share Sitra’s work on projects including HDL, Synergize Finland, and Low2No. The latter containing an excellent example of the big picture/small detail balance in Sitra’s efforts to remove barriers to large scale timber construction in Finland. This is driven by the big picture goal of a carbon neutral built environment but involves to specific (but unexpected) actions such as working to change fire codes so that large scale timber construction is possible, not just for us but for others as well.

But I started my talk with a simple observation from the streets of Lipscani: we live in a world of multiple overlapping systems and yet these are all too often sub-optimized in isolation of each other. In just about any European city you can observe this for yourself in very concrete terms by paying attention to the downspouts. Often you will find that downspouts and other external plumbing takes a less than direct path to the ground, and occasionally one that involves significant conflict, such as the photo above with a drain violently puncturing through the decorative plaster work of the building. This is a visible symptom of the architect and plumber not agreeing on which system will take precedence and which will gracefully defer.

The rigidity of different systems becomes extremely apparent in moments of forced intersection
The rigidity of different systems becomes extremely apparent in moments of forced intersection

It’s an example of the impossibility of agreeing to disagree when decisions are involved. We can agree to disagree on a philosophical basis because this stays in our minds, but when it comes time to do something in a world of finite space, time, and material, action requires agreement—or violence.

Function piercing decoration, or: the hard considerations of gravity, flow rates of water within a pipe, and the threat of water damage against the soft factors of the cultural value architectural form, symbolic meaning of a building, and connotations that a physical structure conveys onto the organization that sits within it
Function piercing decoration, or: the hard considerations of gravity, flow rates of water within a pipe, and the threat of water damage against the soft factors of the cultural value architectural form, symbolic meaning of a building, and connotations that a physical structure conveys onto the organization that sits within it

At the core of this observation, and my pitch that design is positioned as a lens to help us make sense of it as a practice, is the observation that we’re still often clumsy in bringing synthesis to hard and soft factors. In the example above, rain water, flow rates, gravity, etc. vs. architectural form, cultural meaning, social connotations.


To resolve these two into a harmonious whole, as one is able to observe in more considered acts of architecture, requires a synthetic approach that balances the demands of hard and soft factors. This is something that the best businesses do as well. Nokia had touch screen phones much before Apple, after all, but the technocratic approach they took to conceptualizing a phone as a gadget inhibited full consideration of the softer side of the cultural role of a cellular phone. (For what it’s worth, this is demonstrably different now that Nokia Design is under the leadership of Marko Ahtisaari).


And so one of the central aspects of the conversation at Connection was the difficulty of bringing hard economic costs and soft social benefits onto the same ledger so that an attractive investment case can be made to appropriate investors. As groups across Europe are currently struggling with this issue, I was not surprised to see the same here in Romania. What encouraged me, however, was the verve with which some of the attendees took up the challenge.

As groups which aspire to support and enhance local communities increasingly look to social investment rather than grants, an important bit of mindset change is occurring. The more we as a society are able to entertain social returns on investment the closer we are to obtaining one of the basic mechanisms of a healthy social society—one that neither forces each individual to be a self-sufficient island nor forces the state to make unrealistic promises.


Investments come with investors, and investors have a moral obligation to put their money to best use. In the past this has more often than not implied the best annual return in financial terms. Looking forward, the notion of returns will slowly become more open, perhaps also including social returns expressed in monetary equivalent in a manner similar the cap and trade of carbon emissions.

The reason why I gave up my weekend to participate in an event in the middle of Romania is because I wanted to see how this part of the world was thinking through these issues, and what I might be able to bring back with me to our work in Finland. There are a handful of leads I will be following up, but the thing that came through most clearly was the drive and commitment of the participants to devise new ways of addressing the issues they’re concerned about—be it corruption, poverty, social exclusion—with a constructive eye towards the future. Connection itself is a testament to that by virtue of the fact that it eschews the typical conference format of individual grandstanding and hands-off consumption of presentations and instead delivers a weekend of capacity building.

Romania's native carmaker, <a href="http://en.wikipedia.org/wiki/Automobile_Dacia">Dacia</a>
Romania's native carmaker, Dacia

We took turns sharing experiences in finding the right product, developing a business case, and what to look for in policy EU developments that will affect social innovation. But also about very pragmatic skills and tools such as learning how to hone a pitch and how to skillfully use media—both traditional and non. These how-tos were anchored by a mix of stories on the ground from individuals such as Chris Worman who is developing an innovative community ‘loyalty card’ scheme in central Romania and Dr. Anna Burtea who is exploring new commercial opportunities to enhance her foundation’s reach and impact. As examples of social innovation in development they were not all easy-breezy success, and that’s what I appreciated most. The Connection team managed to create an environment where frustration and failures were just as much a part of the conversation as success and scale.

Ropot and their co-organizers take a moment to regroup and adjust plans for the next session
Ropot and their co-organizers take a moment to regroup and adjust plans for the next session

So when I write that I left the event feeling optimistic it’s for the same reasons that I enjoyed my brief time traveling the landscape of Romania: it’s a place that is still in the habit of making things, but equally one that can remake and repair when needed. Perhaps because of the relatively high levels of contrast visible even on the street—I did, I must confess, nearly escape a pack of angry wild dogs—I detected in my fellow attendees both a shared sense of responsibility for the future as well as an imperative to find one’s own specific contribution.


Back in Bucharest, as I type this blog post I am using a wifi network with the password “2030wifi”. An eye on the future, indeed.

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