Weeknotes
Three polite words that begin with F: frozen (temperatures), and freedom (from fossil fuels), and food. Let's see how these unpack.
Now that winter has set in, we are regularly experiencing temperatures in the range of -10º celsius. This makes for treacherous sidewalks but otherwise adds lots to the quality of life in the city: cross country skiing, sledding, new things on the ice, and plenty of light reflecting off the snow.
Recently Dan, our colleague Karoliina, Nina the intrepid interpreter, and myself spent a day in Hamina where it was also very frozen. Located 1.5 hours east of Helsinki, Hamina used to have two industries: a port and the paper mill but the later closed down in 2008.
Luckily for them, the mill premises found a new tenant who values cheap energy and the location's essentially limitless supply of cool Baltic water: Google purchased the property in 2009 and set up a data centre shortly thereafter.
Although the Google story is interesting, it's not the core of why we went to Hamina. We were there to learn about the way that the city has successfully fostered green energy, both as an energy source and as an industry. Early indicators point to Hamina as a positive example of how a community de-industralizes itself with as little long-term pain as possible. They paid attention to larger structural changes in Finland's economy and reacted decisively to find a new way forward. Google's data centre was one positive outcome, and the other is WinWind who manufacture wind turbines. In parallel with these new developments in the local economy, Hamina's municipally owned energy company also courageously set up a modest wind farm.

Hamina is known for having a circular town center
We wanted to understand how this happened. How does a community make decisions about its future? Or in other terms: how do communities make shared decisions from a shared value perspective?
Shared decisions are those which are bigger than any one person. Things like building a new road or rail, cordoning off a nature reserve, or passing a law. And shared value is measured in financial as well as social and ecological capital. Although the term is borrowed most recently from Michael Porter, the basic concept is by now quite generic—you might even argue that figuring out shared value is the challenge which underlays all others.
Our trip to Hamina was the first bit of research into this. How did they get the idea to build a wind farm? And how did it get negotiated in real space, with real euros, real local politics, and real personal opinions? How did Hamina decide to open its port area to new industries? How did Hamina propose for itself a new future?
In the coming weeks and months we'll be visiting other communities that have made—or failed to make—shared decisions as we try to better understand how we might help these processes flow more easily and productively.
One of the areas of focus is a phenomena called Not In My Back Yard (NIMBY) and how we might crack open more opportunity for Please In My Back Yard. In essence, we're interested in how communities balance the right to express negative opinions with the civic obligation of participation in the public realm, in local economies, in politics, in society. So how do we make it more meaningful and easier for people to engage in shared decisions? That's what we'll be focusing on in the area of work we've been calling Brickstarter internally.

A collection of NIMBY archetypes by Miquel Hudin drawn by Loren Purcell
Justin, Marco, and Johanna spent most of Friday in Lahti working with the city planning department there as part of our Design Exchange Programme. Things there are off to a good start with an ambitious timeline. We are also working on a new website for the exhange participants to share their experiences regularly.
Internally at Sitra we continue apace with work on tools, systems, working culture, and spatial resources. The first three involve lots of meetings in conference rooms, the latter involved one meeting in a design studio. It's also worth noting that there's a new Sitra.fi website!
Dan was over in London this weekend giving a presentation at The Design of Understanding. It's a safe bet that you can expect a write-up of some 10,000± words from him in the nearish future.
As always, an update on the food work. We spent a bit of time in Tukkutori with Elina and Ville, sharing notes on what we're up to and the same from them. Tukkutori is Helsinki's wholesale market and will be opening to consumers in the fall. Lots of exciting stuff planned there and we're seeing how we might be invovled, particularly with an eye towards strengthening the pathways for good ideas to grow up to be good businesses and good regulations and policy.

You never know what you're going to find in Tukkutori
And yes, some mockups for print. The food booklet we're working on may or may not come with a poster.

And... decloak!
Hi, we're back. Closing out all of the work and accounts before the end of the year became more hectic than any of us expected and that means we ended up with nothing more than crickets on this blog.

The Design Exchange Programme was announced in December and is now off to a promising start
In the interim, perhaps the biggest news is that we launched a new project called the Design Exchange Programme. At the moment it's a small and modest with just one placement. We'll have a full introduction to the chosen candidate in due time, but for now we would like to congratulate Sara Ikävalo on her successful application and thank her for taking this leap with us. We look forward to beginning in earnest in February.
Sara was the winning candidate out of a pool of nine applicates, four of which we had interviews with just before the holidays. With our Lahti placement now specified, we're beginning to look at the second partnership with another government body here in Finland. Updates when we can share them.
Otherwise: much of the same here. Dan and I are continuining to crunch on the street food booklet which we are now a bit late one. We're learning the hard way what it's like to bite off more than you can chew. Then again, the up side of never promosing a specific delivery date is that you're never late. But all jokes aside, we do hope to have a draft available for download imminently. At the moment we're doing the dilligence of clearing publication rights for archival images and other fun feats of legal maneuvering.
We have also been doing quite a lot of internal 'consulting' work on two fronts. First and foremost to work through our in-house strategy for internationalization, an update to our shared ways of working, and this inevitably means also looking at internal culture. These are mostly about behaviors and practices, but are always bound up in the artefacts and tools as well. So we find ourselves sketching out new document types, interfaces, and other bits of the internal Sitra workflow. We're interested in moving these into paper prototyping at some point, and then hopefully further into light weight software prototyping.
Marco and Justin are busy as ever with Low2No. Marco has also been spending time lately in discussions about potential upcoming work. Since we're not a commercial firm we don't have business development, per se, but we still spend a fairly good chunk of time exploring opportunities with a variety of potential partners to make sure that the projects we take part in are ones where we feel we have something useful to contribute.
And to close I'll leave you with nearly identical snapshots from two Nordic capitals near the end of the year:
As I write this post there's a bubbling hive of activity behind me inside the Flanders District of Creativity in Leuven, Belgium. I've come to sit in the back of the room while the government of Flanders hosts a studio on child poverty. But more on that soon. This is the culmination of a particularly hectic week with two book launches in the US, some fast-paced work on a handful of projects in Helsinki, and now Belgium.
Let's start in New York. Justin, Marco and I were pleased to host a launch party for In Studio with Amb. Ritva Jolkkonen, currently the Consul General of Finland in New York. She very kindly welcomed a group of designers, NGOs, and public sector people for a gathering at her residence which features a rather stunning view over central park. Naturally, this is the one time (seemingly) when I did not have a camera on me. You will have to imagine the view.
On Tuesday Marco spent the morning presenting at and moderating a discussion for an event hosted by MIT's Collaborative Initiatives. I wasn't in the room, but from what I hear he did a bang-up job keeping a group of big-wigs on track.
Just to make sure we're not being lazy, we also hosted a book launch in Cambridge, MA that evening, seeing as we were already in the neighborhood. Turnout there was good and it was nice to see some familiar faces.
Back in Helsinki, I had a brief meeting with the Helsinki Ympäristökeskus (Environment Center) relating to our ongoing street food work and Dan and I had the pleasure of meeting Stuart MacDonald. Stuart was in town from Glasgow for an event hosted by the British Council. He alerted us to some of the strategic design work that is bubbling up in the UK, particularly around community planning. We'll be digging into that more in the future as Brickstarter ramps up.
Oh right, Brickstarter is ramping up.
Speaking of the UK, Dan was in London for something less than 24 hours to participate in a meeting of the minds that attempted to merge neuroscience with... urban planning!
Amidst all of this Aalto University reversed an earlier decision about the name of the school which contains the departments of art, design, and architecture. Previously they had announced that it would be called the School of Arts and Creativity, but after significant public uproar it will now be called the School of Art, Design, and Architecture. Personally I see this as very positive. Claiming 'creativity' as a namesake was not only a little greedy, but also rather devaluing of the disciplines that the school represents.
The studio here in Leuven is getting ready to make their final presentation so I will hastily close this weeknote and leave the details of what's happening here for the next post.
This was the view in Helsinki (Eira, specifically) this morning as I dropped my kids off at päiväkoti (daycare). For a relatively new Helsinki resident, the sun appears to be doing some extraordinary things - hanging low in the sky for a few hours, and so bouncing off the Baltic at oblique angles and shrouding only the skyline of the city in a canopy of sunlight that just floats at the top of buildings. November, which roughly translates in Finnish to “dead month” I believe, is traditionally the grottiest month, all rain, cold and darkness before the snow comes to bounce the light around more. But so far it's relatively benign, almost mild. Almost.
Anyway, last week was spent picking up the pieces after the aforementioned Australia trip. I was able to spend a little time with Marco, who was largely knee-deep in stewarding Low2No and Exchange towards the end-of-year finishing line, trying to keep intent intact in both.
Justin and Bryan were in the USA, working on the NYC and Boston book launches for In Studio (both of which have now occurred, and went well by all accounts). Bryan and I managed to catch up about our work reshapng our office space and culture, with Tapio. We’re trying to prototype a new organisation, in line with our new strategy processes with Paula + team, through prototyping new approaches to spaces and systems.
I spent some time on this, and some time on Low2No also, eating up a forthcoming workshop with Arup, Experientia and Granlund, hoping to take the vision down a notch towards strategy; or really, a set of projects which exemplify and unpack the strategy.
Also, much writing. Not least for an upcoming shortish book on strategic design, picking up some of the leads from In Studio; it will include a short diatribe on why I think design thinking is largely a dead-end (before you send me hate-mail, please note the active modifier “largely”.)
I was also lucky enough to receive a visit from Seoul’s Hope Institute, who are perhaps the premier social innovation outfit in South Korea. As usual with these social innovation types (see last week) lots of overlap in terms of intent and approach. Thanks to Sunkyung and Yang So for swinging by on the way home. (Finnair’s strategy of making Helsinki the best European hub for Asia can really work in favour sometimes.)
Nice also to see Patricia McCarney, from the Global City Indicators facility, a colleague from the HDL Sustainability studio team, who was also in town briefly as part of a panel for an architectural competition.
I also had a coffee with the intriguingly anonymous blogger behind Jees Helsinki Jees, one of the best Helsinki0based blogs in terms of unpicking and critiquing the way the city is working. Or not. Sharp, acerbic and informed, it's good to see this kind of contribution to the conversation in a culture which can tend to shy away from uncomfortable topics. Her posts on parking regulations are worth the (free) price of admission alone.
And last but far from least, a really good meeting with the City of Helsinki, of which more later hopefully.
Finally, a new project from one of the world’s most interesting design firms (disclaimer: also good friends) BERG London, which subtly, wittily, playfully, respectfully and just plain smartly connects digital stuff to everyday physical contexts, habits and experiences in a way that has previously been beyond, well, most. Welcome, Little Printer.
Late late late, always with the weeknotes. I do apologise, not least to my more productive colleague Bryan, who is always on time with his weeknotes DAMN HIM. Bryan, Justin and Marco spent most of the week on Low2No here in Helsinki, while also setting up the forthcoming New York and Boston book launches for our In Studio: Recipes for Systemic Change book.
As for me and my tardiness, I can only point to the impact of a 4.5-day trip to Australia. I'm a member of the South Australian government's Integrated Design Commission Advisory Board, and we were due a meeting. As that's a long way to go for a meeting, every other minute was accounted for with some form of productive activity, save a jetlagged dawdle around Darlinghurst which I mentioned here.
The advisory board is good: it also features John Denton of Denton Corker Marshall (non-Australian readers may know their multiple-award-winning Manchester Civil Justice Centre building or their work at Stonehenge), plus the writer/critic Elizabeth Farrelly, who I'd long wanted to meet, as well as Dr. Graham Hugo, Prof. Catherin Bull, Prof. Janice Birkeland, Assoc. Prof. Joanne Cys and Jim Hallion from SA Dept. of Premier and Cabinet.
We have a good session in the morning discussing progress on strategic campaigns like Adelaide's 5000+ urban renewal/city redesign project, and how to link, say, a particular riverbank project to wider strategic change that might stretch right across South Australia (I'm always looking for Trojan Horses!)
In the afternoon we visit two local productive centres—Adelaide College of the Arts and The Jam Factory. Hearing the staff talk was fairly inspirational, as was seeing the students, craftspeople and artists at work. The live glassblowing at the Jam Factory was quite a blast, though it did occur to me that the heat outside on the street was approaching that of the kiln inside. Quite different to the Helsinki I'd left a few days before (although I'd seen similar scenes in a lovely archive documentary piece about the great Finnish designer Kaj Franck at an exhibition at our Designmuseo a few months ago.)
The work that Integrated Design Commissioner Tim Horton, and State Government Architect Ben Hewett, are doing in South Australia is really interesting. They're closer to government than us i.e. actually embedded within the core of Dept. of Premier and Cabinet, but it's one of the few other projects we know of worldwide beginning to build a strategic design capacity at the core of government. Thanks to Tim, Ben, Sky, and the rest of the team for a good couple of days.
I was also hosted by the Australian Centre for Social Innovation (TACSI) and much thanks to them as well, especially Sarah Stokely and Brenton Caffin. I had a good private session with them, also in Adelaide, and their projects—especially Radical Redesign and Family-by-Family—are well worth checking out. Again, fantastic work.
TACSI also co-hosted a public lecture I gave in Adelaide with the IDC, as well as a 'Social Innovation Dialogue' seminar I ran in Sydney (this was also a joint effort with Australian Social Innovation Exchange, whose Steve Lawrence came through Helsinki a few weeks ago, and was moderated by the great Martin Stewart-Weeks.) (Thanks to Alex Roberts at the Australian Government's Public Sector Innovation site for a nice write-up).
All that plus an interview on Radio Adelaide's show The Plan, with Angelique Edmonds (it's the South Australian version of Melbourne's essentially peerless 'The Architects', on Triple R) and a newspaper interview too. Phew.
Back in Sydney at the end of the week, I caught up with Gerard Reinmuth, a principal at one of Australia's most interesting architects' practices, Terroir (based simultaneously in Sydney and Copenhagen, as well as on the twitters.) Gerard is also Practice Professor on the Architecture at University Technology, and so I spent a enjoyable if challenging last day in Australia as part of a panel reviewing work on the course Gerard has been teaching over the last few months (panel also included John Choi from Choi Rophia and David Neustein of various. Strategic issues were also to the fore here, as the project was a Sydney-based detention centre for immigrants (talk about a loaded topic); but also much discussion of the particular qualities of building and site. Another excellent project.
So that was week 139 that was.
Roll call! Johanna is mostly pitching in on Synergize Finland projects, Justin is holding down the fort in Boston, Marco is in Moscow giving a talk at Skolkovo, and Dan is somewhere in Australia running at a breakneck pace with a full slate of talks, workshops, and meetings there. For more on that, follow Dan's Twitter account or look for the mentions of @HDL2010. And this leaves me, alone in Helsinki, spending the day out and about and writing.
Between bouts of project planning and other exciting administrative duties we've been continuing to drive our research into the street food of Helsinki. Below is a snippet of that, one of four narratives that we open the booklet with. They're meant to give snapshots of different key moments in the development of Helsinki's food culture. As you might guess, we're much more interested in the stuff around the food than the victuals themselves.
Ullanlinna, 1960
The woman shifts nervously from foot to foot outside the restaurant’s doorway. Above her, a green neon sign sputters into life, casting the restaurant’s name in flowing script across the elegant square, although the sun seems to have no intention of disappearing anytime soon. Still, it was late, and he was late.
She dares not go into the restaurant without him. This is not simply a matter of etiquette, or timidity on her part; it’s the law. In Finland, women are not allowed in restaurants unless accompanied by a man, so she waits. She finds this faintly offensive, as she’s heard that the reasoning is that women in a restaurant or bar on their own could only be there for one thing, and it wasn’t the food.
Dancing isn’t allowed either, for similar reasons; this she finds more ridiculous than offensive. There had been some progress, however: after the Helsinki Olympics, Alko, who set such rules, had deigned to allow the introduction of something equally licentious: the bar stool.
That the new owner of the restaurant is a woman, Mrs. Paukka, is an irony also not lost on her, but it makes no difference. For all her progressive attitudes, the woman had never been to a restaurant before, just as no-one in her family had. But she’d heard about Mrs. Paukka’s new menu—in particular the crispy fried Baltic herrings—and had pestered the man about going for weeks.
The sharp new kiosk across the square, owned by the restaurant and the only one in the country with an alcohol license, is full of men sitting, smoking, drinking, eating gelato, workers from banks and docks alike gathered around the small tables under the trees. She feels their eyes occasionally upon her. The woman pulls a copy of Kaunis Koti from her bag. She’d just bought the magazine from the R-Kioski on Korkeavuorenkatu, and had intended to save it for the tram ride home, but it would prove more useful as a screen to hide behind for the moment.
A skid of leather shoes on the cobbles behind her, accompanied by “Anteeksi, olen myöhässä!” …
Simultaneous to the writing, we're also doing some light data mining. I spent part of yesterday doing a bit of very light scripting to help us more easily pull data from the local restaurant website, Eat.fi. That process looks like this:

Left to right: 1) a map of open restaurants at a particular time, as provided by Eat.fi 2) the code on Eat.fi that makes this view possible 3) a small script that takes a bunch of copy/pasted HTML code and returns a count of the open restaurants 3) collecting that data by hand in Excel 4) visualizing it in Illustrator using a polar graph. Much faster than counting all of the dots on the map 24 times.
We wanted to make a simple point: at the moment when drinking activity on the typical weekend is spiking, food availability is crashing. Restaurants stop serving food and there is very little of a night time economy to speak of. So we made a diagram showing the opening hours of all 569 restaurants in central Helsinki. That's the red line of this diagram:

Red: # of open restaurants at each hour, as detailed in the records of Eat.fi (peaks at 422). Blue: anecdotal observation of public drunkeness (intensity & volume) on a typical Helsinki Friday
The blue line is interpretive, a sketch. It's not based on data at all. As we evolve this diagram we'll figure out a way to handle the discrepancy between these two (one based on data and one anecdotal observation) but for now it's shaping up as a way to illustrate the point. The fact that the red hoop and the blue hoop scarcely overlap is one (small) part of the reason why saturday morning the streets are dotted with puddled of vomit and why alcohol related injuries and assaults are high.
Of course this has a direct impact on the individuals whose health is impacted or who are the victims of violence or property damage. It also indirectly effects the efficacy of Helsinki's tourism strategy that seeks to make this a globally competitive destination. So here too the details matter.

The primary offering today in Helsinki street food. Photo: Kaarle Hurtig for Sitra
As you can see, to make at point that sits at the intersection of governance, business, and culture we're starting to pull together a range of different sources as well. Mixing ephemeral narratives with the historical development of the market and its regulation from 1900 onwards; bits of data with rich imagery; interviews with close observations.

Mid afternoon coffee at Camionette
We've been moving between conversations and interviews with organizers and activitists like Olli Sirén, who has been the public face of Ravintolapäivä or Tio Tikka, who started Helsinki's only current food truck to The Public Works Department, who Dan and I visited this week.

Snapshot from one of the restaurants open for the first Ravintolapäivä
In our booklet we're pulling together a bit of the history, current evidence, and indications of where there is untapped potential for innovation. Ultmately we are looking into the past before speculating about the next hundred years of everyday food in Helsinki and how we can make them even better. And in that regard we're focusing on how the dark matter, all the bits that situate food within our everyday lives—or not.
And to end, an observation about the color of milk packaging in northern Europe, provided by the ever amusing and insightful The Kaspar Stromman Design Blog.
First, a note from one of Sitra's other projects called Reviving Village Within A Town. In an effort to enable young people to have a more active role in co-designing the services that are available to them (like sports programmes), and therefore also getting more out of these services, we find two intertwined lessons. One about time and one about scale.
“People are active themselves instead of waiting for others to do things on their behalf. After all, local well-being is built on the people’s own initiative and activity,” [project manager] Mira Sillanpää points out. “You must also remember that it is not always about creating all-embracing solutions for the long term. Small changes can also have a huge impact. If the needs of the local residents change, the services provided by local authorities must change accordingly.”
In Mira's observations as quoted above, there are familiar tones of the ethos of prototyping, of beta, and of iteration. But perhaps more profound is what she gets to at the end: that times change, needs change, and that our public services should be similarly agile. In other words, being able to end programmes gracefully is as important as starting them intelligently.
And this ties to another aspect of the project which is embeded in the very name of the work: Reviving Village Within a Town. Lurking here is a recognition that scale matters too. The project is located in Hämeenlinna, a town that includes a number of smaller villages. By making room for local communities to conduct low-risk experiments in their own areas, we gain the ability to test and iterate at a more manageable scale before growing or replicating what works to other communities.
In other words, early innovations are not for everyone, and not for everywhere. Utilizing the small scale—in both time and space—allows us to be more sophisticated about our risk assessments. More of this please.
Twelve thousand kilometers away, in sunny Buenos Aires, the government there is also thinking about the power of the small scale, albeit in different ways. While in Argentina to give a talk as part of the CMD international design conference, I noticed that some of the parks have signs which implore residents to visit a Facebook page like this one. One finds a brief bit of history about the place, an invitation to share stories, participate in events, and to use the public space to organize your own functions. Smart, simple, cheap.

CMD is housed in a large building that used to be a fish market. It's vast!
But to CMD, the main point of the trip. The Centro Metropolitano de Diseño is a facility sponsored by the city government of Buenos Aires in an attempt to boost the creative industries. It's a bit similar to the the Design Forum here in Helsinki, except CMD also includes incubation space for young design-led companies. Under the ambitious leadership of Enrique Avogadro, CMD are expanding their focus to look at the potential for design-related business and programmes that are able to generate social capital in addition to financial capital. Being located next to one of Buenos Aires' villas provides extra imperative. This is the context in which I was there to share Sitra's work on strategic design, and particularly what it means to practice design in a public sector context.
Back here in Helsinki, as we continue to develop our work on the mysterious exchange project, we've been looking at things like this Bloomberg Innovation Delivery Fellowship. And then for no particular reason other than the fact that we saw it from a couple different people on twitter, also MIT's Atlas of Economic Complexity.
Dan spent a couple days in Sigtuna, Sweden where he was part of an international workshop hosted by MISTRA, The Foundation for Strategic Environmental Research, who are undertaking an ongoing indea development programme to identify new areas of research. After that he and I were consolidating thoughts on some small renovations to the Sitra tower.
Marco was in Finland but in and out of the office, including giving a talk at a Fortum event as well as taking part of the ongoing World Design Capital public sector working group.
Justin took a day trip from Boston down to New York to meet with the consulate there and begin preparations for an upcoming book launch later this month. He's also taking care of logistics for a launch in Boston, so if you're interested in either of these, check back in a week or so for further details.
And daylight savings time happened, so it's officially dark here. This was week 137.
Notes rather than thoughts/links this week, if you don't mind. First up, a few meetings.
Bryan and I caught up with Ville Relander, the City of Helsinki's PM for their Food Culture Strategy. Many, many ideas spinning out of that one, as food culture is one of the most exciting and rapidly moving development areas in Finland. Equally, food is a way in to so many everyday systems: local culture, logistics, entrepreneurship, national identity, immigration, sustainability, service culture, retail, smart systems, production, industry, popular culture, urban planning, health, education, waste, the relationship between urban and rural; it's all in there. It's a key area for us, in terms of systemic change. We look forward to working with Ville on this.
(Incidentally, we met at Kluuvi, the newly-opened complex in the city centre, which is worth a look. Not least the excellent Eat&Joy Maatilatori (farmers' market) in the basement.)
Sitra also hosted a visit from Fundación Chile, one of the few organisations with a similar remit and position to ours. As part of the visit, Bryan and I met with Francoise Tirreau Glasinovic and Alejandro Tocigl.
It happened to be a rather beautiful autumn day, so we took Francoise and Alejandro for a walk around the harbour from Ruoholahti to Moko on Perämiehenkatu. Although there are key differences, the similarities between our organisations are manyfold. We talked for a couple of hours and we were probably only just getting going. Key areas of interest included different tactics for overcoming the tendency of project teams towards silos, or conversely towards proliferation of project ideas, and how to measure multiple forms of 'capital' from investments and projects, such as those suggested by concepts such as shared value. And so in turn, how to decide what to do in the first place! Many thanks to Francoise and Alejandro for dropping by and for the great conversation—we will continue the dialogue.
The strategy and budgeting process rolls on, and fills many of the gaps left between these conversations. We're knee-deep in it, but the end of the beginning is in the sight. It was good to hear that we (Sitra) had a very well-attended external stakeholder day recently, providing strong input from outside. Bryan and I will be working with our colleague Tuula to ensure all these conversations turn into useful tools for the organisation.
In between all that, it was a week of engagement through events. Marco was in Taipei for much of the week, at the 2011 International Design Alliance Congress, presenting Low2No and taking part in a panel on urbanism. Justin was at DMI Design Management Annual 36: Design at Scale, in New York (and good to hear from Justin that old friends Jake Barton and Nicola Twilley were on top form.) Bryan took off for Buenos Aires for the Centro Metropolitano de Diseño for various events, including giving a talk at the Design Festival, and general scouting. I was holding the fort in Helsinki all week, but will report back on last week's Tallinn conference shortly, and prep for next week's trip to Sigtuna for a Mistra gathering.
I did however give a talk at Nokia on Friday, to their design team (Marko Ahtisaari invited us, after we attended Joi Ito's talk a few weeks back.) Interesting times at Nokia, given the announcement of their new phones the day before. It remains to be seen whether this is a comeback, but there are always some smart cookies there, and the Lumia/Asha/flexible concept phone combo has already changed the conversation around the company. Thanks to Matt George for hosting, and organising a good crowd.
While out and about, no doubt preparing for Snowtober, Justin also snapped this pic of In Studio in situ at MIT Press, in Cambridge Mass, which means of course that you can buy it there. As reported last week, it's getting out there. Do keep your feedback coming in—it's invaluable learning for us.
At DMI NYC, Justin had given a quick welcome/overview to DMI Helsinki in 2012. On related matters, congratulations to Cape Town, winner of World Design Capital 2014.
Helsinki is next year's WDC, and as with the Finnish winter, we are beginning to sense its imminent arrival. Preparations and planning are beginning to transform into activity, and it will be fascinating to see what it feels like on the street. I remember being impressed with how Victoria's State of Design festival was so vividly present in the city of Melbourne, rather more than Sydney's Design, say (no fault of the very capable Sydney Design organisers by the way; just some key differences in levels of funding and particularities of urban fabric and culture.) It wasn't so much painting the town red as turning the city over to design for a couple of weeks. It's a challenge to sustain that for an entire year, but the programme for Helsinki WDC look to be nicely diverse at this point.
More to follow on Sitra's involvement with WDC Helsinki.
And following last week's links to reports from inside Occupy New York, this from inside Occupy London, by Madeleine Bunting in today's Guardian. From "architecture of consciousness" to "key symbolic public space".
Logistics first: Justin and I were in the office all week; Dan spent half of it in Tallinn presenting at Creative Entrepreneurship for a Competitive Economy; and Marco was around until today, when he left for Tapiei to give a pair of talks at the IDA World Congress. This upcoming week Justin will be at the Design Management Institute event in New York and I will be at CMD in Buenos Aires to give a presentation there. We all have some copies of the book in our luggage, so say hi if you want one.

Fall in Helsinki's Kaartintori
Back at home, we enjoyed hosting Norway's Agency for Public Management and eGovernment (Difi) who came to visit on Thursday. Together with Sitra colleagues Sari, Ossi, and Marja we had a good conversation about the challenge of balancing the need to change public sector culture with the realities of having to do so in a non-disruptive way. This conversation echoed some of the things we discussed in our meeting with the UK Cabinet office mentioned here, as well as the general tone of MindLab's How Public Design? seminar in September.
Budgeting exercises continue, as does the ongoing process of shaping a portfolio of projects for 2012. More about this when we have something stable to share.

I had a fight with the label printer and it won
We're happy to announce that we've added two more bookshops to our fledgling distribution network for the book. Booklounge in Cape Town, South Africa and the SFMOMA Museum in San Francisco, USA will shortly have copies on sale.
Meanwhile, Marco has been steadfastly making his way through out mailing list, sending out copies to some of our stakeholders. His signature-singining fingers are getting a good workout.
Last week Dan entertained us with a quirky video from Finland's history, this week we go to Canada where they've created a creepy origin myth out of Marshall McLuhan's famous line "the medium is the message."
And then, perhaps, to New York, where the Occupy Wall Street protests have become a focal point for contemplating contemporary democracy. Lots of good writing on this, but I particularly enjoyed Michael Kimmelman's analysis in the New York Times:
It so happens that near the start of the protest, when the police banned megaphones at Zuccotti Park, they obliged demonstrators to come up with an alternative. “Mic checks” became the consensus method of circulating announcements, spread through the crowd by people repeating, phrase by phrase, what a speaker had said to others around them, compelling everyone, as it were, to speak in one voice. It’s like the old game of telephone, and it is painstakingly slow.
“But so is democracy,” as Jay Gaussoin, a 46-year-old unemployed actor and carpenter, put it to me. “We’re so distracted these days, people have forgotten how to focus. But the ‘mic check’ demands not just that we listen to other people’s opinions but that we really hear what they’re saying because we have to repeat their words exactly.
“It requires an architecture of consciousness,” was Mr. Gaussoin’s apt phrase.
Recently I happened to spot a micro-protest in a different medium in the subway tubes of Helsinki. Someone has posted EI KIITOS ("no thanks") stickers on most of the advertisements. I like that in both examples there's a politeness to the protest, even if a bit facetious. OWS is by far the more interesting of the two because of the infrastructure that the community has had to build now.
While they are definitely saying no to something, they protestors are also obliged to prototype a constructive example of how to organize human society. And not just the mic checks described above, but an entire miniture society including its own food service, sanitation department, library, and more.
Like any society, that one that has bootstrapped itself in Zuccotti Park has its own issues. Chris Cobb describes in Domus the group's creation of special women-only sleeping areas, for instance, which seems to imply that it's no oasis.
Lately I've been reading a lot of materials from open source movements and feeling as though we're living through a moment similar to the birth of the hippies in the 1960s, and the specific of the OWS story underline this thought. It also strikes me as a particularly American form of protest: complain, sure, but mostly just build the thing you want somewhere else. When you're condemming the global financial system, however, I'm not sure there is a somewhere else. And that's the problem.
Regardless of how the occupation plays out, I hope that one of the more lasting outcomes is an enhanced recognition of the need to develop a new culture of decision making. There are issues when the decisions of 1% outweigh the other 99, as there are when one form of value, such as finacial gain, dominate all others, like environmental and social returns.
A new culture is already emerging as public outrage, social media, and generally high levels of complexity begin to intersect. The real question is whether our formal democratic forums—our parliaments—will be able to handle it in a constructive way. Or if they end up in fisticuffs.
Note: We've had a bit of a technical problem with this post so it disappeared for a better part of Sunday. Sorry about that!
A mixed bag of links, reports and observations this week.
Although it's just been found to be in fine fettle in terms of its core missions (link; Finnish) Sitra is looking at its new strategy for the next few years. We're all getting heavily involved in that process—as the Strategic Design Unit, we sit in Sitra's internal strategy function, headed by Paula Laine.
We're also heavily involved in reviewing the design documentation for one of our core projects, Low2No. Justin is stewarding that complex process through, which is not easy given the complexity of the project and the number of stakeholders involved. Note also Justin's writing about some early indications of potential systemic change emanating from Low2No, in terms of other timber construction projects beginning to spring up in Finland.
Bryan was in Romania for a seminar and workshop - he'll post separately about that in a day or so. Marco has been buzzing around the city, meeting potential partners across various projects. Some exciting developments there, potentially around the aforementioned and still mysterious Exchange project.
I've been working more on the Street Food briefing—including spending an early Saturday morning tramping around Helsinki's streets filming somewhat disgusting discarded detritus from Friday's night's various grilli nightclub collisions. More to follow on that. The footage should balance my recent ode to Helsinki, that's for sure.
Earlier in the week, Bryan and I had a great meeting with Steve Lawrence, Executive Officer of the Australian Social Innovation Exchange (ASIX) who was passing through town. Despite our different backgrounds, we had lots of shared vocabulary, interests and approaches, which was very heartening. Steve had also carefully read In Studio, and had a series of dauntingly perceptive questions for is. It made for a rewarding lunch; thanks to Steve for popping by. Which reminds me, if you're ever in our neck of the woods, do get in touch - we're always interested in people doing similar work.
Finnish education made headlines in the US last week, some of it here in the Washington Post and some of it here on CNN.
It's a real success story for the country (not least for this dad with two children in the Finnish system!) but one which was also the focus of one our studios last year. Bryan and I in particular are spending a fair amount of time discussing the so-called 'Nordic Model' (see Mary Hilson's book, which I'm reading) and how these broad 'spirit level' systems (see also healthcare, and many other aspects of Finnish daily life) can continue to develop and progress, drawing in external sparks of innovation and accessing new funding models without losing their incredible ability to provide high quality service provision right across the population.
On a personal note, my wife and I had a parent-teacher meeting at our kids' päiväkoti (daycare) recently, which was a) as close to group therapy as I'm ever likely to get (in a good way), and b) utterly instructive and encouraging about the teachers' careful, considered but ultimately warmly human-centred interest in kids exploring their emotional range, their natural environment, their physicality, their social ecosystems, and so on, with barely a direct mention of literacy and numeracy. That comes later, as the PISA results indicate.
Switching gears, it's been extraordinarily thought-provoking to see the Occupy protests spread around the world this week. One of our core concerns is the apparently increasing lack of faith in governments' ability to deliver solutions to today's complex problems (and this despite Silvio gettting a vote of confidence).
That's partly what seems to be playing out here in the Occupy movement, but was also present in the riots in the UK earlier this year, in various aspects of the Arab Spring, and in protests on the streets of Athens, as ell as in numerous other less visible arena. We're interested in understanding the various cultures of decision-making at play at the moment, and in recent history, and in deploying projects which begin to explore various alternative trajectories for governance, at all levels. Anyone interested in this work, or with something to say, please drop us a line.
In terms of toolkits rather than attitudes, visualisation is another of our core interests, so it was also interesting to read another article in The Guardian (NB: other news sources are available), concerning the quality and range of data visualisation on offer, in the light of recent critiques. Personally, I'd agree that many examples of information and/or data visualisation are indeed the mullets of the internet. Yet a good visualisation can engage, focus and stimulate dialogue like few other media. Embedded in that Guardian article, check the (WWF-style-not-really) face-off between David McCandless and the legendary Neville Brody.
As Bryan mentioned last week, our work featured in The Guardian. It's been interesting to observe the reaction to that—largely positive, for which thanks—and how it grew and diversified over the week. One aspect of that discussion within the design discipline concerned picking apart the difference between strategic design, design thinking and service design. To me, these are all quite clearly different aspects of design, albeit with occasional overlaps. To other people? Not so much!
As it happens, I'm writing something that will try to pick that apart a little, at least at an initial level. I'm pottering away at this in the mornings before work (whatever "before work" means), usually at the excellent Gran Delicato café. The text should be out later in the year, all being well. Will keep you posted.
In terms of other ripples from the article, see also this Spanish translation of the piece. We're thinking of making 'La crisis es el momento de que entre en juego el diseño' t-shirts accordingly.
And finally, some links.
A favourite landmark here in Helsinki is the Hotel Torni, a sort of mini-me Empire State from 1928, which is crowned by a fabulous viewing deck. Legend has it that this was designed for mooring airships to, such that airborne visitors from Paris or Berlin, say, could elegantly descend from the airship (somehow?) directly to the bar for a civilised long drink during the white nights. This image is rarely from our minds, for I hope obvious reasons, along with the notion that surely it's time for the return of dirigibles to our skies as passenger aircraft. As a result we found ourself gazing longingly at these wonderful vintage images of the USS Akron and Macon. Unlike the airships intended for Hotel Torni's mast, Akron and Macon were airborne aircraft carriers, from which aeroplanes would enter and exit through a 'plane-shaped opening in the ship's skin (reminiscent of Wile E. Coyote-shaped holes in various other objects). This, they would do via a trapeze. Yes really.

Training plane on USS Akron trapeze

Main ring design: Hindenburg vs. USS Akron
And I cannot get this data-point out of my head: apparently, during the recent Blackberry outage, traffic accidents in Abu Dhabi dropped by 40%. Oh humanity! A distressing, almost visceral illustration of the interconnectedness of systems across boundaries.
Humanity is partially redeemed by this exploration of abstraction by Bret Victor, however, which has beguiled a few of us all week.
Finally, if you've ever wondered how we open doors here in Finland, it's like this. Or at least it was in 1979. (Press the CC button at the bottom of the video for subtitles, if your Finnish isn't up to scratch.) Do not be a bad door opener.



































