We're back from a week (#96) in Umeå, Sweden, home to the Umeå Institute of Design, and location of a courageous experiment in Prototyping the Future. Anna Valtonen, HDL Global 2010 participant and Rector of the school, decided to shut the place down for a week to pause and consider what the future of the design school may be. All students, staff, and even Anna herself put aside their course work to participate in special workshops taught by guest faculty. Marco, Justin, and myself brought the HDL Studio model to Umeå as an example of how designers might begin to play more strategic roles, especially in service to government.
To demonstrate this concept we teamed up with the county government of Västerbotten, the second largest county in Sweden and administrative region that includes the city of Umeå. Governor Chris Heister and Deputy Governor Birgitta Heijer issued a challenge: How can we make Västerbotten more attractive so that it attracts new residents and retains existing ones?
We asked the students to develop ways to rethink traditionally difficult aspects like the far northern location of Västerbotten as assets that could be utilized to develop a new vision for the county. Governor Heister described the unofficial slogan of the county as "In Västerbotten we have it all" which the studio flipped around to be "In Västerbotten you can have it all!" This highlights the county as a place of opportunity that benefits from diverse natural environments, geographies, urban densities, and lifestyles, where it's easy and comparatively cheap to take root.
The Governor issued the challenge, Sitra brought the HDL Studio model and played the role of facilitator, and UID students did the hard work. It was a hectic week, but a good one. We certainly learned a lot about what makes a studio tick and this is invaluable knowledge as we continue to hone the HDL Studio model.
The students had a tall order ahead of them. With only five days to deliver they had to dive into new territories such as economics, public policy, and demographics; make sense of this tangled mess of perspectives; and propose a framework for developing a course of action for the county.
The presentation went well and sparked a lively discussion with the Governor and her guests. While the students are gathering up their presentation material I'll leave you with a cliff hanger, but as soon as the files materialize we'll prepare a dossier of the week. In the meantime, there are a pile of pictures up on Flickr.
Week 95 was spent in London catching up with some other HDL Global 2010 participants in between meetings related to other Sitra business. It was especially great to catch up with Indy Johar of Research 00 Architecture as well as our friends at the Young Foundation.
First and foremost, we want to wish everyone a happy new year. 2011. 2011!
We ended the year with a bit of chaos. We're putting the finishing touches on our work plans for the next phase of strategic design at Sitra and Helsinki Design Lab. It has taken longer then expected, but it finally seems as though the end is in sight.
Just before Christmas Marco was off to Moscow, while I was in Brazil to present our work at the Foresight International Seminar hosted by CGEE, a Sitra-like organization in the Brazilian context. I was presenting to a group with various backgrounds in foresight, forecasting, and futures. Not being terribly familiar with that discourse, it was interesting for me personally to learn some new things—OK, a lot of new things—as well as to see some new opportunities for the strategic design approach we've been developing at Sitra.
The conversation touched on many similar points: how do you measure ambiguous efforts? How do you convince people to invest upfront in work that will pay big dividends later? And whereas many of the foresight presentations were incredibly rigorous in their application of quantitative methods to back up their assertions, as a group we struggled with the question of balance between rigor and speed.
One question I took away from the event is whether strategic design, and specifically the HDL studio model, can achieve this balance between rigor and speed. As we look out across the vast expanse of 2011 and think about the work we will do this year, one of our goals is to test the studio model in different contexts. We begin in a couple weeks with an experiment in Umeå at the Institute of Design. Details from that in a few weeks.
Helsinki is under a heavy blanket of snow which has added a lovely bit of chaos to the streets. We're happy to accept the occasionally frightening skid-stop of a lumbering bus if the weather also brings with it amplified levels of daylight reflecting off the ground cover.
Last week Marco was in Brussels sharing HDL's work at the Design and Learning conference. I was away in Madrid doing the same with a group of innovation researchers sponsored by the Spanish National Research Council. The participants were a mix of academic and professionals which resulted in some productive friction as we adjusted to the language and concerns of our peers. I was particularly interested in Steve Flowers' work on defining different categories of user-led innovation. So often this term is treated as a homogenous lump of stuff, but Flowers breaks it down into five different levels of involvement that scale up in their innovation potential.
- Users provide feedback
- Users produce content for existing products
- Novel use of existing products
- Modification of existing products
- Creation of novel products
As he pointed out, not all user innovation is bound for the market. Sometimes (a lot of the time?) innovation, user-led or not, produces weird results. Such as a disused MiG mounted on a train used to clear snow off of train tracks.
Drew Hemment shared his work on the FutureEverything festival which he sees as a vehicle for social innovation. The broad range of activities they're conducting is too much to go into here but it includes bubble races (PDF) used to measure urban heat island affects. Drew gave us a peek at an almanac of sorts which FutureEverything is now working on to share their methods with others looking to do something similar. It's encouraging to see such an open sharing of experience. We try to do the same thing with our How-Tos.
Meanwhile, Justin was in Germany with part of the Low2No team. He's been keeping weeknotes over at the Low2No site and I highly recommend reading them for the full scoop on how that project is coming along.
I'll close this update with a hearty congratulations to the SIX Social Innovation Exchange for their successful bid to create and EC-sponsored Social Innovation Initiative for Europe. HDL is happy to be part of the advisory board for this project and we look forward to being part of it.
The fact that this weeknote is a triple edition is testament to the fact that we are ending the year at a steady clip.
Week 086 was mostly spent in Israel, where Justin and I were on site to visit the Alexander River Restoration project. As a cross border, cross disciplinary collaboration that has been delivering successful results for more than a decade, the project is an exciting one for groups like HDL who are interested in how to work on large scale challenges.
Justin and I will be in 'bubble mode' writing this case in the coming weeks to have it up on the site here before the end of the year. That will make four cases in the first nine months of this website's existence. Not as many as we had hoped, but we hope it's enough to start outlining a particular idea about what design is capable of. Onwards!
087 and 088 have been spent revisiting collaborators from the HDL Studios, Global event, and our other activities to gain a bit of perspective through peer evaluation. It's part of a larger task of figuring out what worked well and what needs to be rethought. Always nice to hear feedback, especially when you have such smart peers.
Our mind has been on investments this week. Monday started off at full clip with Patrick and Kipper from Social Investors Partners visiting Sitra, and we ended the week with David Wood from the Institute for Responsible Investment here to contribute to Low2No.
Through a conversation that has grown during the past couple months, Social Investors Partners has been helping us think through some of the current barriers to strategic design particularly from a funding perspective. At the moment this is just a collaborative brainstorm but we're hoping to be able to turn it into something more in the near future. We'll keep you posted.
In the meantime, I highly recommend checking out Social Investors Partners' new website, especially the succinct success stories which tell the story of their work for foundations and philanthropists looking to put their money to work for the common good.
Elsewhere, Marco has an article about the fate of universities and the potential of design in the Chronicle of Higher Education.
Justin has been here in Helsinki for the week, working with the Low2No team. He and I depart to Tel Aviv this weekend where we will be making a case study visit to Amos Brandeis and the Alexander River Restoration Administration. We're looking forward to learning first hand from their ecological restoration work which has been guided by strong multidisciplinary collaboration over the last twenty years. Great stuff.
The case study library has not grown as rapidly as we had initially hoped, but in a way this has been a nice reality check. With a grand total of zero submissions since we launched this site earlier in the year, we now realize that there are very few projects out there which are exemplary strategic design efforts. I'm optimistic that this will change!
A quick post for a quick week. We were strewn about again. Marco was in London presenting at the European Future Energy Forum and Justin and I were in Boston charretting on Low2No.
It's always nice to hear other people's thoughts about our work, which is why I enjoyed Thomas Lockwood's post at the Fast Company Design blog reflecting on his time at HDL Global 2010. Thomas runs DMI, whose annual Design Management Conference starts today.
Boston is as gray as Helsinki this time of year. The lack of dissonance between their skies is actually more odd to adjust to than if both cities were distinct.
Speaking of weather, the results from last week's photo shoot are back and they look stellar. Here's a sneak peek:
This week we particularly enjoyed an 'op-chart' in the New York Times depicting strategic changes to a high school lunch line that resulted in healthier eating habits. Here's the key line from an article in another paper:
How much... would a school need to cut its prices for apples, oranges and bananas to increase sales by 5 percent over a year?
Brian Wansink was called in to play detective. But... soon discovered he had been hired to answer the wrong question. Price wasn't the problem. It was the presentation.
By making small tweaks such as changing the order that food items are presented in, offering more descriptive names, and changing the containers that food is kept in, Wansink and his team were able to effect positive change in the diet of those who used their test cafeteria. The interactive illustration in the Times is great, check it out.
That restfulness I wrote about last week? Yeah, that's gone. Week 083 started with an adventure. We climbed to the tip top of our building to get a good view of Jätkäsaari to take some photographs for Low2No.
Marcus Foth from the Queensland University of Technology was in town for a conference and dropped by to chat about urban informatics. They're working on some interesting applications of ubicomp relating to sustainability issues such as food and energy.
Marco is in Belfast sharing Sitra's work with a university there and savoring the last days of his holiday. Meanwhile, Justin is holding down the fort in our Boston office and I hopped over to Copenhagen for a day to catch up with INDEX and MindLab.
Liza (HDL Global 2010) and Niels at INDEX were gracious enough to host me for a morning of case study research. We're looking for another round of case study candidates. If you have any suggestions, please drop us a line! Through years of offering the design award, as well as student design challenges, INDEX has a wealth of knowledge about design projects around the world.
I also stopped by COBE, an architecture office that increasingly finds themselves working at the intersection of traditional architecture and strategy. Their Taastrup Theatre renovation/expansion project is nice example. Asked to renovate a concrete box of a theatre, the team engaged the local public through co-creation workshops to develop a shared vision. This led to an expanded brief and a new budget that enabled a stunning piece of architecture.
Next up was Mind Lab, where Christian (HDL Global 2010) shared his wealth of knowledge working as a design-oriented organization embedded within government. Spanning three ministries, Mind Lab is a really unique organization that combines anthropology, policy, and design knowledge to improve government services. Christian's new book Leading Public Sector Innovation: Co-Creating for a Better Society might be of interest to readers of this site. One of the simple pleasures of life is a meeting with no agenda, and that's what Christian and I had: a free-ranging discussion that covering many topics. As we think about the future of HDL and the role of design at Sitra, these kind of chats are very important.
It has been a great week for reflection. This morning we had a visit from Geoff Mulgan of the Young Foundation whose SIX Spring School we enjoyed exactly 20 weeks ago. Like Mind Lab, The Young Foundation are among some of the most interesting do-ers we know so it was a great coincidence that Geoff was in town and had time to stop by. He and his team are doing some work to clarify the various roles, skills, and tools in design projects. When this is published I will make sure to link to it here. Good stuff.
And in other news, it snowed in Helsinki last night.
All is quiet here at HDL. The events of this week were relatively mellow. Some good conversations and interviews with local press, ongoing long-term planning, a presentation to visiting bankers from France on a mission to discover "nordic innovation," and housekeeping around the office.
We also posted some further reflections from HDL Global 2010. Anna-Leena wondered if there is such a thing as a Finnish model of innovation, Ido compared strategic design to professional cooking, and Rory shared a very (very, very) comprehensive overview of the 3 day event.
There's also some sad news to report. Channel 4, the independent British broadcaster, is shutting down their digital media investment fund 4iP, which was headed by the brilliant Tom Loosemore. We're disappointed by this move because 4iP were doing some very innovative work at the intersection of public interest and commercial viability, digital media and the physical here-and-now.
Products like Newspaper Club, for instance, are an excellent example of the transformative power that a clever re-organization of existing resources and skills can unlock. It's a service that lets anyone print their own newspapers, in any quantity from 4 to 4000, direct from digital files. We could have used a Newspaper Club here in Finland a couple months ago when HDL printed its own paper. Rather than building out their own printing infrastructure, Newspaper Club use the increasing periods of downtime on existing presses. Thankfully, it appears that Newspaper Club had enough time to get off the ground and will flourish without 4iP's continued support. Best of luck to those who were not as fortunate.
Ahhh, That felt nice—that month-long break from weeknotes we just took. Hope you enjoyed the pictures and videos that replaced these weeknotes during the month of September. After the big event we needed the break, but now we're back at it refreshed and invigorated.
At the moment our attention is split between a couple bits of media to be produced in the near term and some decisions to be made about our long term activities. For a while it seemed as though the fall would be a quiet season, but after sitting down with Justin and Marco to review the calendar the myth of respite is once again shattered.
We've been on the horn this week with Tel Aviv inquiring about upcoming case study research, Zurich to talk about an exciting opportunity, and DC to check in on media-related issues.
This is a week of comings and goings. I'm back from my post-event holiday and Marco is leaving for some time with his family. Meanwhile, we have a more significant departure: Minna is leaving Sitra to begin a PhD program at the University of Helsinki. Thanks for everything, Minna, and good luck on your next adventure!
In celebration of the fact that we're actually posting this weeknote on Friday, let's close it with links to two bits of beauty. If you haven't seen them already, Steven Johnson's introduction of his upcoming book is a great four minute scribble of ideas about hunches, connectivity, where ideas come from. And there's not really a way to frame the five-minute video entitled Making Future Magic other than to say that if someone somewhere is giving us a glimpse into the future, it's most definitely the fine people at BERG.
One week on and we've just about recovered from HDL Global. The scattered papers and other piles of random bits are cleaned out of our office, the team looks fresh again, and we're steadily chipping away at backlogged emails.
As a testament to our quick recovery, I offer this "Strategic Design 101" video which introduces our work and the opportunity space we operate within. After debuting it at the event we wanted to share this as soon as possible.
To date we've begun a journey with studios on Ageing, Education, and Sustainability; began a library of case studies (which we hope to grow before the year ends); and hosted 120 people for an event that brings together government and design.
The big question at HDL—one that many of our guests asked at the end of last week—is beautifully simple: what's next?
A beauty it may be, but this question has no easy answer. Our thoughts on this have not changed substantially since the last time we pondered the future. We're dreadfully allergic to hype so we will continue to under-promise and over-deliver.
Taking a cue from the Education Studio, at the moment we are practicing being comfortable with ambiguity. Now two years in gestation, HDL's role at Sitra is in a moment of transition during which time we're taking the opportunity to hunker down and think carefully about the many opportunities before us and which we want to pursue first.
To frame this with a small touch of specificity, our thoughts are swirling around three big questions:
- How can we help more teams benefit from strategic design in their own work?
- How can we accelerate the rate of strategic design success stories?
- How can we better serve our awesome network of collaborators, partners, and friends?
Once we have some answers, this will be the first place we'll share.
During the rest of September we're going to take a bit of a break from posting these weeknotes. Over the next three weeks a selection of videos and photos from HDL Global 2010 will trickle onto the blog. Hope you enjoy and see you in October!