Weeknotes Week 178

Signing out of my hotel in London today I made the mistake of putting the date down as September. Not yet, Bryan. Not yet. But this calendar mishap does reveal my state of mind. As our projects become more concrete new details emerge. New things to be taken care of, things to be considered, and somethings things to be deliberately ignored. But anyways, a lot to keep track of.

Team calendars are an indication of what our life is like right now
Team calendars are an indication of what our life is like right now

Maija and Kalle have been buzzing around making movies. Maija and another Kalle were shooting a pitch so that we have some plausible content in place when we release the Brickstarter mockups as clickable pages (soon!). Kalle spent an afternoon with Antto Melasniemi in Tukkutori filming the call for applicants video for Open Kitchen. They're both now heads-down editing.

(Aside: we've been watching lots of pitch videos on Kickstarter and elsewhere to learn what makes them effective. This is one of the gems we came across:Informative, unique, and hits exactly the right tone for their audience, one suspects)

Open Kitchen is seeing a smörgåsbord of activity, suitably. We're (still) wrapping up contracts, commissioning work on the brand and logo, booking ad space for the fall, and finalizing the application process so we can open that at the start of September. Elina and Antto have a good feel for most of these, and collaborating with them on the project continues to be a joy.

Although we like to do things in the open, and this project even has "open" in the name, it's kind of nice that there is not much of a public presence for the project just yet. Beyond the book we have not released many details which means we're not having to answer lots of questions. In September we will publish the call and this will change, but we'll be ready.

Antto presenting like a champ
Antto presenting like a champ

Brickstarter, on the other hand, has been getting tons of attention. This is all immensely positive, of course, and we've been happy to see interest from across Europe, North America, and elsewhere. Marco, Justin, Dan, and I spent an afternoon out of the office sketching scenarios A through D for Brickstarter (more like A through X).

Helsinki doing what it does in summer
Helsinki doing what it does in summer

As we decide next steps we're balancing scenarios based on our understanding of the needs of citizens and municipal governments, Sitra's abilities, and what sort of interest we can attract from partners and collaborators. Do we build Brickstarter as a running service? If so, who will operate it long term? Do we build half of it and ensure a good handoff to another team? Maybe, but who will that team be? These questions have been part of our dialog since the start but we're approaching a decision point, thus scenarios A through D.

In the middle of the week Dan and I did a book reading at the <a href="http://wdchelsinki2012.fi/paviljonki">Paviljonki</a>. Sure is going to be sad to see it close up for good in September.
In the middle of the week Dan and I did a book reading at the Paviljonki. Sure is going to be sad to see it close up for good in September.

And then there was London. Marco and I came here under the auspices of HDL 2012 to learn from Nesta and IDEO about how they make innovation happen. Our focus this year is on stewardship, or the craft of innovation. During the session Philip Colligan pointed us to W. Brian Arthur who is very compelling on the subject of "Deep Craft" (conveniently, coincidentally, transcribed by Matt Jones):

Deep craft is more than knowledge. It is a set of knowings. Knowing what is likely to work and what not to work. Knowing what methods to use, what principles are likely to succeed, what parameter values to use in a given technique. Knowing whom to talk to down the corridor to get things working, how to fix things that go wrong, what to ignore, what theories to look to. This sort of craft-knowing takes science for granted and mere knowledge for granted. And it derives collectively from a shared culture of beliefs, an unspoken culture of common experience.

I like this a lot because it encapsulates in a more elegant way something that I've been calling cultures of decision making. As we study the craft of public sector innovation—this particular culture of decision making that's emerging—we're approaching it as anthropologists might. In conducting these sessions with high-performing innovators we're attempting to understand the rituals, trinkets, roles, and spaces that populate their work. And often, I should note, our own.

The 18 pages of dense notes in my sketchbook are testament to the caliber of conversation. Thanks to Philip Colligan, Katy Bentham, and Melani Oliver of Nesta; John Craig of Innovation Unit; and Hailey Brewer and Suzy Stone from IDEO. Many thanks also to Nesta for hosting the sessions, including a top notch picnic!